#Interviews

More Social Media Etiquette When Approaching Entertainment Industry Contacts

More Social Media Etiquette When Approaching Entertainment Industry Contacts

A while back, I wrote a blog on “Social Media Etiquette When Approaching Entertainment Business Contacts” http://wp.me/pu8Se-4 and I can see I need to expand upon that topic. For those of you in the entertainment industry looking for the person to help you get your big break, you need to understand what you should and should not do when approaching them. It will only help your chances in getting the help you need and increase the odds of success in an industry where “making it” is very slim.

First off, don’t spam people with your links of any kind. That is the fastest way to getting no one to pay attention to you. If you use twitter, do not have an auto DM set up with your links for people to check you out. Develop relationships first; if you are interesting to them they will check you out. Otherwise, you are just another spammer.

Secondly, don’t send the same message to a hundred different industry people on your open time line for us all to see. That is another sure way to make sure no one pays attention to you. Don’t be so lazy and don’t be so insulting to our intelligence.

Thirdly, if we do check you out, we will check your account first before watching your video or visiting your web page. If you act unprofessional, use horrible language, do nothing but hit on other people then we know how professional you really are by that alone. Do not engage in any type of unprofessionalism, slander, libel, or any other thing that detracts from your true goal. Nothing says unprofessional faster than your behavior online. Stay clean, focused and use appropriate language and marketing. This goes for industry professionals as well.

Fourthly, don’t ask them to RT your music for you when they have a list of their own clients they are trying to promote. That isn’t fair to their clients, and usually they won’t anyway unless it’s a personal friend. Please remember, our DM boxes are filled with requests all day long from people asking us to “check them out” or “do you have any advice,” all this on top of our already overfilled days of work. Our jobs as managers, agents, PR — or whatever role we fill — is to get OUR clients form of entertainment out there, not anybody elses.

Lastly, make sure you know what they do before you contact them asking for representation. Look at their list of services. If they don’t say they are a talent agent, then don’t ask them to be yours. You can’t get everything from the title of a company. Do your research and make sure you don’t waste anyone’s time.

Good luck!

Writing Songs

Writing Songs

By Sass Jordan, The Lowry Agency Artist

Damaged

 

Writing songs is one of the main reasons I wanted to be a singer in the first place. I have ALWAYS had a lot to say, and what better way to say it than in a song? The thing that many people don’t realize is that writing songs is a skill, and needs to be developed as such. My first attempts were so clumsy in their construction as to be laughable from my current viewpoint – but we have to start somewhere! Some of the most magnificently skilled writers live and work in Nashville, Tn – and that is where I have had some fantastic writing experiences.

A song has to be written with a form in mind. There are myriad forms, many of which you will be familiar with, but only a couple of which you will find any resonance with. The particular genres that interest me, for example, are country rock, americana roots, hybrid and blues rock. I can write in the pop genre, but I’m only marginally good at it, mainly because it’s not as interesting to me as an artist/performer. I can hugely appreciate a good pop song, but I’m not that skilled at the craft. Look at people like Max Martin and the infinite genius of Tears For Fears – yes, Pure Pop for Now People indeed!

Are you targeting a specific goal, such as a particular radio format? You’ll have to study the way the majority of the songs that play on those stations are constructed.For example, listen to the songs of a band like Nickelback … it’s a certain style that they use in the structure and the songs are hugely crafted by the production approach. It’s shared by other bands like Shinedown, Theory of a Deadman, Default, Disturbed, Avenged Sevenfold, Hinder and Breaking Benjamin, to name just a few. They all have their roots in the ’90’s to me .. coming out of Seattle’s Alice In Chains and Soundgarden, but with more of a pop sensibility.

Lyrically, it’s tricky to walk the line between cornball, conceit, confusion and just plain crap. A great lyricist is a god, as far as I am concerned. One of my favorite things is to try to find ways to use cliches with a twist. A master of this approach would be someone like Elvis Costello, or Joni Mitchell. One of the most erudite songwriters ever, Joni is a master of painting the soundscape with words – her, Robbie Robertson, and John Forte, the story-tellers, among a great many others …

Songwriting, like song – listening, is so personal, and so powerful. Writing a song that touches many people is possibly one of the most wonderful achievements you can have as a musician and performer. It’s a gift … use it well. And thank you, from your potential audience…. me.

The Comfort Zone

The Comfort Zone

 

Often times when trying to make a career happen or anything else for that matter, we tend to stay in a safe place. We do only what we are strong in and never work on our weaknesses. You see this a lot with musicians practice routines where they only practice what they know and avoid what they don’t.  We are scared to reach out and try something new.  It might be technology, social media, new venues, new band members or numerous other things that make us nervous.  We are scared of change in general, as is human nature.  We shy away from what we don’t understand or from the unknown.

Unfortunately, we never know what is coming tomorrow and security is usually just an illusion.  How many times have you experienced or watch someone loose a secure job, or a relationship that seemed secure and perfect only to find out it was far from the truth.  It catches us by surprise and it’s a major shock to the system.  It makes us nervous and scared to try new things, but in order to move forward, we need to step out of the comfort zone in order to grow.

A very popular quote from Albert Einstein is “The definition of insanity is to do the same thing over and over and expect different results”.  In your artistic career, if you aren’t getting the results you need or desire, then you need to try something new.  You need to do things that you don’t like or may not be comfortable with. You are responsible for making it happen especially since you are most likely doing this all on your own with out a team of people to help you.  Another popular quote is “Successful people do what unsuccessful people aren’t willing to do”.

As an example everyone knows that social media is the future and most are already late getting to it.  I have heard countless times from artists/entertainers that they don’t like doing social media. They don’t like twitter because it’s seems so trivial.  “What do I say?”, What can you put in 140 characters?” or “I just don’t get it, it isn’t my thing.”  These are the reasons or excuses that I hear for people not doing what is necessary for their careers.  Let me tell you as an artist and business owner, there are a lot of things that aren’t “my” thing.  I still have to do them to be visible and stay competitive.

In a world where the same big paying opportunities to be signed by a major label aren’t there, the artist has to find ways to get their product out there.  There is none cheaper than social media and since most artists are always saying they aren’t making any money gigging, they have no reason to not use social media.

I am encouraging you to step out of your “comfort zone” and put together a plan that will help you get to your goals.  Do the things you don’t like to do and you will be way ahead of those who aren’t and are at the same time setting yourself apart from the pack of mediocrity that is out there.

Good Luck!

Records and Interviews

Records and Interviews

by Sass Jordan – The Lowry Agency Artist

You Don’t Have To Remind Me

Pretty much the first thing you get asked in an interview when you are promoting your latest record is ‘what is it like?’. Not an easy question to answer, as an artist, because usually it’s about so many things. I like to have an answer already prepared so that I don’t have to think about it on the spot, and confuse myself and the interviewer as I jump around all the inspirations and moments that made up the songs. Generally, when I am thinking about making a record I will have a theme that I can work off of. For example, my most recent record, From Dusk Til Dawn, was thematically exploring the darkest hours before the dawn, the time when we feel the most vulnerable in every sense, and all the growth and expansion that comes from that. There was also a flavor of Southern California in the seventies, and a touch of Memphis vibe … just slight dabbling, not out and out excavation.

It’s best to remember a couple of entertaining stories from the recording, and to perhaps discuss a song or two. I find that most interviewers are quite willing to be led where you want to take them – there are very few who are really prepared and come to the session with a real set agenda. Either way, it can be a lot of fun, especially if you have a sense of humor about it. The thing you can never forget is that you are promoting something, be it yourself, or your latest release or up-coming shows – these are the things that public wants to hear about, but tucked into something they can relate to as people.

Once in a while you will come across someone who is a total goof and really has no idea what they are doing, but in those instances you still have a choice. You can take them by the hand, so to speak, and lead them down the path they were supposed to take you down – OR – you can just dismiss the whole thing, which is probably not a good idea. Just have a sense of humor about it and realize that not everybody is up to speed!

Interviews are the place where you can deliver more of a direct message about what you do and what you are interested in and the ideas, people, places, and things that you want to support. If you have a particular charity, or piece of information you would like to share – an interview is the place to do it! Even if it’s just an energy or state of being – it’s another opportunity to reach out and affect or help other people, uplift them, get them thinking, make them happy (or angry!). I used to loathe doing them until I figured out that it was up to me how I felt – and not up to anyone else. Once you figure that out, that you’re in charge of how you feel – everything else changes for the better!