#Music

Live From Music City Interview with Bryan Bellar of The Aristocrats

The Aristocrats
The Aristocrats

The Aristocrats

 

David Lowry interviews Bryan Bellar, bass player for The Aristocrats and former Nashville resident. The Aristocrats are currently touring across the US in support of their new CD Tres Callaberos. Bryan discusses the new CD, the current tour and show in Nashville and how to grow as a musician.

Interview Link: Live From Music City Aristocrats Interview 8/15/15

The Aristocrats have a show in Nashville on Aug 15th at The High Watt. Doors Open at 8:00pm.

Get tickets here: http://thehighwatt.com/calendar/venue/highwatt/2015/08/15/the-aristocrats-with-travis-larson-band-and-artilect/

www.the-aristocrats-band.com

https://twitter.com/acratsband

https://www.facebook.com/aristocratsband

 

Live From Music City Interview with Joel Hoekstra of Whitesnake

Joel Hoekstra

David Lowry got the chance to talk with the always busy Joel Hoekstra of Whitesnake in the middle of The Purple Tour to talk about the new guitar spot in Whitesnake, The Purple Album, VHF, Joel Hoekstra’s 13 project, his appearances on That Metal Show and how to make it in the music business. A big thank you to Joel Hoekstra for doing this interview on such short notice!

Joel Hoekstra

Joel Hoekstra

 

Interview Link:  Live From Music City Interview with Joel Hoekstra June 2015

 

www.joelhoekstra.com

www.whitesnake.com

Sponsored by the following:

The Lowry Agency

Pirate Studio

Neil Zaza Live At Douglas Corner Nashville, TN

Neil Zaza
Neil Zaza

Neil Zaza

 

Last Friday night I was privileged to finally meet a guitar hero of mine, Neil Zaza. Granted, I have interviewed him and spoken with him a number of times and obviously I have been listening to his music for years, but it’s completely another thing to hear the brilliance of a musician live. Neil has a reputation of being one of the world’s finest guitar players and not just because he is a technically proficient player, but because he is an amazing song writer on top of it. Neil has the very rare ability to make his guitar “sing” as if a vocalist was always there and you never miss the vocalist. He is truly one of the most melodic players on the planet, especially in his guitar instrumentalist genre.

Friday night only confirmed what I already knew. Not only did Neil player flawlessly and effortlessly this night, but his songs take you away as the melodies sweep out from his fingers and take flight through the room and astound you that anyone can be so good at playing an instrument and writing music or songs that are so strong that you are literally transported to a soundscape of rich, melodic musings from an un assuming genius that unfortunately, not enough people have heard of. Neil epitomizes what it is to be an instrumental songwriter. I dare you to find one song that isn’t absolutely gorgeous in its composition and melodic content. He is surely up there in the echelons of Vai, Satriana, Timmons and Johnson in his composition, technical and performance skills.

Granted, Douglas Corner isn’t the venue I would have preferred to see Neil in for my first time. The sound check was half a song, the sound system was adequate but not amazing but mostly, the mix was a bit on the poor side. The drums were over powering in the small venue and Neil was a bit lost in the mix sometimes, but that being said, it was still an amazing and brilliant performance that can’t be wiped away but minor issues. Neil captivated from the stage as I sat there and watched audience reaction. One person in particular was literally getting the chills Neil would rip through a fast solo and cap it of with some melodic ending that brought shivers to the fan. I was a bit shocked actually at how well Neil owned the stage and really brought a strong and mesmerizing performance to Douglas Corner considering the small stage, lack of a decent sound check and quite honestly, most guitar instrumentalists put me to sleep while they perform on stage as they stare at their feet and hand but put on no show at all. Neil did not disappoint here. It was a truly awesome performance that Neil should be proud of.

This performance was almost a homecoming in a way even though Neil had never played there before. The place was full of friends and family or “framily” as Neil calls them. They rated his performance with smart phone rating cards, many times garnering a “10” from the locals. Neil was busy before and after the show greeting, sitting and talking with each and every person who came to see him play. He gets it. There was no aura of ego. No “rockstar” persona that acted like an ass. He was gracious, very appreciate of every person who came out and acknowledged it from the stage and in person. Neil Zaza is the real deal.

The one sad thing was the lack of local musicians who always go around complaining about supporting live music. For some reason when a talent like Neil comes to town, which is not often in Nashville, the musicians don’t show up to support let alone, learn anything or be inspired by a brilliant musician. I guess it’s just much easier to sit and complain on Facebook than actually put your money where your mouth is. Luckily, the place was full of Zazaniacs (my made up word) where more than happy to soak it all in and shower Neil with love and praise for his music.

At the end of the show Matthew and Gunnar Nelson of “Nelson” fame came up to perform with Neil. First was Gunner performing “I’m Alright,” a Zaza show piece as well as the National Anthem. Then the brothers played “Love and Affection with Neil on guitar, Matthew on bass, Gunner on drums and country singer Theresa Rose on bgv’s. Unfortunately, the drum microphone was having major issues so some of the harmonies or other vocal parts could not be heard. But it was still very cool none the less.

All in all, I came away with more respect, admiration and inspired by Neil Zaza. He is a very rare, very brilliant and talented musician and songwriter. He is exactly what this genre needs more of and hopefully those reading this review, will take a moment to check him out both on his site and a venue near you.

The opening spot was filled by an Italian artist named Marco Pinna who performed acoustically with his a brand of latin/mediterranean/gypsy jazz that was fun, hip and lively. Marco was joined on stage by Sean O’Bryan Smith on bass, drummer Glenn Williams (both played for Zaza as well,) Lee Shines on percussion and Kyle Natchtigal on acoustic guitar. It was a nice refreshing change to the Nashville norm and this town sorely needs more of this kind of music to be performed live all over. Marco just release a brand new CD named “Amigus” which you can get on his site and I recommend you do.

 

The Best Rock CD’s of 2013

I was going to do a Top 10 list but honestly even after two weeks of thinking about it, these CD’s are the only ones that stick with me. I feel these are the best rock releases in 2013 and what great releases they are! This won’t be a surprise to some of you as I have been posting about some of these since the day they came out. Yes, they are that good!

I am not going to gush over these as some of them I have done reviews for already and I want you to make your own judgements. Give them a listen and if you like, buy the music and spread the word. They all need your support.

1. Maragold

Maragold

The debut CD from Maragold is perhaps the freshest most original sound I have heard from a rock band and years if not the last decade. The band featuring world renown guitarist Greg Howe and company could be the scariest set of musicians this side of Dream Theater on one CD this year. Relative unknown singer Mehgan Krauss is the real deal and sings circles around just about everyone out there right now. She should be a household name and God willing, will be. Part of the reason this took the top spot is the absolute surprise at how good this CD was as a whole. Everything from songwriting, hooks, playing and production were top notch. I was not expecting this from a guitar hero as so many have not come out with strong band CD’s in their career with the exception of the gentleman in the number 2 spot.

You can read the rest of my thoughts in the CD review I posted in April here: http://lowryagency.wordpress.com/2013/04/03/cd-review-maragold-by-maragold/

 

[youtube=http://www.youtube.com/watch?v=ornDuLHaeto&w=560&h=315]

 

2. The Winery Dogs

The Winery Dogs

The Winery Dogs CD is a masterpiece of blues rock featuring guitar virtuoso and underrated singer Richie Kotzen, former Mr. Big band mate and bass virtuoso Billy Sheehan and of course Mike Portnoy widely regarded as one the best drummers alive today. They only reason this wasn’t #1 on my list is because it is basically a Richie Kotzen solo album. It wasn’t different enough from I hear from his usual work. Not that that is a bad thing, it just wasn’t as suprising as our #1 placement. I won’t bore you with my thoughts twice as you can read them in this CD Review I did here: http://lowryagency.wordpress.com/2013/07/31/the-winery-dogs-cd-review-by-david-lowry/

 

 

 

3. Steve Lukather – Transition

Steve Lukather - Transition

Legendary studio guitarist and founding member of the band Toto, Steve Lukather released his 6th solo CD Transition in 2013 and it is brilliant. Well pretty much everything Steve touches is but this CD really hit home with solid songwriting, relevant topics and a more natural guitar sound. As always Steve’s playing was melodic and amazing and his ability to evoke many different moods with music is a rare thing from most bands these days. Here is my CD review for Transition: http://lowryagency.wordpress.com/2013/02/07/cd-review-transitions-by-steve-lukather/ 

[youtube=http://www.youtube.com/watch?v=rG7xPJGfzwA&w=560&h=315]

 

 

4. Queensryche

Queensryche - Queensryche

After all the drama settled and the band Queensryche was able to get their music out, it was a treat to the ears and it felt like coming home! This is the Queensryche CD we have been waiting for since “Empire.” The band has returned with a strong singer, strong songs and a revived sound that takes us back to classic Queensryche and puts a smile on all our faces.

 

[youtube=http://www.youtube.com/watch?v=fcGYjLLXIG8&w=560&h=315]

 

[youtube=http://www.youtube.com/watch?v=O_Eer13yWrU&w=560&h=315]

 

 

[youtube=http://www.youtube.com/watch?v=M_34YZaER70&w=560&h=315]

 

5. Dream Theater

Dream Theater - Dream Theater

Prog rock legends return in 2013 with the self-title “Dream Theater” and a return to a more melodic feel with less heaviness which isn’t a bad thing. Dream Theater broke through with 1992’s “Images and Words” one of my Top 3 CD’s of all time and this new CD has a bit of that in it. Dream Theater has come full circle with this project and the addition of Mike Mangini has fueled the creativity machine to bring forth the best Dream Theater effort in years. Don’t get me wrong, they have never put out a bad CD. This is just a touch above the more recent efforts.

[youtube=http://www.youtube.com/watch?v=RoVAUUFjl0I&w=560&h=315]

 

 

6. Stryper – No More Hell to Pay

Stryper - No More Hell To Pay

 

Stryper returns in full force on this CD! Their strongest effort since “To Hell With The Devil,” this is the CD we have been waiting for since the return of the band. Michael Sweet is in fine form vocally and the songs are hook laden and in your face at the same time. Stryper has always been a talented band and underrated musicians as well as excellent live performers. This CD just gives us reason to make sure and not the miss the tour!

 

 

7. Delana Steven & The Beggar Saints

DeLana Stevens and The Beggar Saints

This is the biggest surprise on this list as DeLana Stevens & The Beggar Saints are a local Nashville band that is trudging through this morass of a music business trying to make it. When they sent me this CD to listen to, I was blown away by how great the songs were. DeLana and her band learned what many do not, how to write a really, really good hook and rock song. It was so good, I did a review immediately. You can read that here: http://lowryagency.wordpress.com/2013/08/15/delana-stevens-and-the-beggar-saints-cd-review/. DeLana Stevens & company bring back a classic rock sound very much like Heart and Delana is one of the most powerful and accurate singers I have ever heard. Watch this band as I am hoping for big things to come for them.

http://www.youtube.com/watch?v=IYfT5Ti4Q54&feature=share&list=PL5C78D31C61C1F24F&index=2

 

 

Live From Music City with Michael Lee Firkins

Michael Lee Firkins - Yep

“Live From Music City,” a radio show on blog talk radio (www.blogtalkradio.com/live-from-music-city), welcomes guitarist and musician extraordinaire Michael Lee Firkins who will talk about his brand new release “Yep” and will share about how to tackle the issues an independent musician must face on a daily basis on “Live From Music City.”

Date: Nov 26th, 2013

Time: 5:00pm CST

Length 30 Min

http://www.blogtalkradio.com/lfmcradio/2013/11/26/live-from-music-city-with-michael-lee-firkins

Facebook E-vite: https://www.facebook.com/events/255939404553669/

 

Practice? Yeah Right…

The Lowry Agency

I can’t tell you how many bands I have been a part of or worked where people would show up for rehearsal and someone (usually more than one) hadn’t practiced the material to be gone over in our rehearsal time. This is extremely bad when it is music that has been played for years within the band and the members can’t remember their parts or are just involved in to many other projects to take one seriously enough for it to be viable. In my experience it tends to be the same people over and over again. Always with some excuse whether it be work, family etc… but mostly it’s just people who don’t have the drive and discipline to take it serious. They would rather watch their favorite shows on T.V. or go out partying with their friends. This is a major problem within a band and needs to be dealt with immediately.

This Meme popped on my Facebook stream yesterday and it is of course an ageless problem within the entertainment community especially music. I consider it one of the major roadblocks for entertainers to overcome in order to have a decent shot at making it in the business. It is extremely important to deal with this sort of behavior immediately. How can a band or entertainer make it if the people involved are dead set on making it happen. That means putting forth every effort to be prepared. I for the life of me can’t figure out why so many musicians struggle with being professional or understand how completely critical it is for them to be prepared at all times for anything that might pop up. I quit trying to help bands get booked because they were never ready for a last minute gig. Their set lists weren’t done because they only knew so many songs and what was usually the reason? Someone in the band wasn’t learning the material or just didn’t think it was necessary to have a nice set list to draw from.

This eats away at the core of a band. People start to get irritated with each other and stop trusting each other. People will start to develop a “why should I bother” attitude because they get tired of working harder than everyone else but the people who keep letting the band down, expect to be equal partners and get paid the same while doing almost none of the work or having the work ethic it takes to succeed. This is about the most disrespectful behavior you can have in a band. Many of the other members are sacrificing time with family, friends or other things they love to have a real shot at it, but there is always some asshat that just doesn’t get it.

This isn’t a business that pays you for showing up. This is a business that pays you for hard work, work ethic, being prepared and having the ability to act at a moments notice if you are needed to fulfill a last minute opening. This also plays into people working with you. I make it abundantly clear from the get go before working withy any artist that we won’t work bust our ass for an artist that isn’t busting theirs. If this is a problem, they get cut. How can you expect anyone to bust their ass and do all the grunt work you don’t want to do, when you can’t even do the one thing you are brought into do. Learn your songs and put on the best show possible. You can’t do that if you spend all your rehearsal time learning songs that should have already been learned before the rehearsal at home. Rehearsals are for working on song structure, correcting small mistakes, developing set lists and most importantly performance. NOT LEARNING SONGS!

This of course is not a new revelation by any stretch of the imagination but yet things never change. The business is constantly changing, but musicians don’t. Same old story, same old song and dance. It’s a new business kids, gone are the deals, the money and now the people willing to working for nothing to bust their ass for a bunch of lazy musicians. Get with the program or get out.

To all bands and entertainers out there. Deal with this now or you will get absolutely nowhere. If it is a repetitive problem, fire them. Find band members that are willing to give 100% to make it happen or prepare to sit in anonymity for a very long time if not forever.

Good luck!

DeLana Stevens and The Beggar Saints CD Review

DeLana Stevens and The Beggar Saints

DeLana Stevens has been a Nashville staple for years now and unfortunately Nashville isn’t really a rock town because they are sitting on one of the best voices I have heard in this town easily. I wrote an article on her live performance for Metalholic Magazine a year ago here: http://metalholic.com/delana-stevens-and-the-beggar-saints-tune-up-nashville/. Miss Stevens is simply one of the most underrated performers in Nashville period. Not only can she sing with the best of them but she is a better performer than almost all of them when it comes to actually emoting and connecting with the audience. When DeLana Stevens sings you feel it. Everywhere. This is the kind of vocalist that shakes your soul and brings feelings up out of you that make you want to blush at the minimum.

Her new CD “DeLana Stevens and The Beggar Saints” is a tour de force of smokey, sexy vocals on a bed of rock guitar and hook laden songs that most bands wish they could write and pull off. A song by DeLana Stevens and The Beggar Saints means a song that is for the song only. Nothing out of place. Nothing distracting. Just pure solid rock and roll with tinge of souther rock or country hear and there. There isn’t a week on track on this CD and makes you scratch your head in wonder WTF is going on with people to let this artist sit here while others with questionable ability become millionaires.

I don’t know DeLana’s story or how her career has gone, but I know this. She deserves a lot more than what she is getting press and attention wise. This is an artist with serious vocal chops and ability with a smart band behind her that support her musically like they should. If you are looking for an artist to get behind with drive, actual talent and great hit potential songs than this is the one. To say otherwise is completely foolish.

To write a proper review for this CD is almost impossible and would be incredibly long as I truly love every song and it is hit after hit. Let me just say, if you don’t buy this, you are missing something big.

Track 1 – Drown: A mid tempo rocker opened with a finger picked distorted guitar and and from the first line you already know this song is going to be good. A nice pre-chorus build that draws you straight into a great chorus. A very strong opening track that lays down the law and announces DeLana is here to rock you out of your boots.

Track 2 – Forbidden: The new single track opens with a slinky little guitar line with arpeggiated chords setting a nice tone from the start. The layers are nicely done here with plenty of space for the song to breathe. Another incredibly strong track that pulls you in a different direction but still rocks and has your ears orgasming at DeLana’s seductive voice. It’s almost like she is right there singing in your ear. Chills…….

Track 3 – Leave on the Lights: This track starts slower but yet somehow the intensity from DeLana’s vocals are always there. It’s like she is singing into your soul. Another strong effort and deeply engaging song.

Track 4 – Sidewalk Prophet: Big power chord opening with a shift to another slinky guitar line. A sexy, fun song that I am sure will lead to lots of dirty dancing on the floor.

Track 5 – Fantasy: a slow burner that opens with DeLana harmonizing with herself. A powerful song with a huge chorus and shows DeLana’s ability to keep that intensity in her vocals no matter where the song takes her.

Track 6 – Bohemian Grove: Another mid to slow tempo burn. A nice use of rhythm in both the music and vocal lines.

Track 7 – Damaged: Slow, a bit sad and real. DeLana brings out the things we want to say but never want to be vulnerable enough to do so.

Track 8 – I Got Even: A completely different feel for the intro. Slow, chordal as well as ringing open strings with DeLana’s vocals echoed. Jumps right into a up tempo, in your face chorus.

Track 9 – Nobody: A up beat song, one of my favorites actually. Great hook with a fun groove and breakdown section that sets up the return of the big chorus.

Track 10 – Give a Little: This is a raucous raise your beer party party song. A decent hook and an upbeat end to the CD with a “play” on words to be heard not told.

I don’t have the details  of the CD as to who wrote the songs or who produced it but it is all top notch. Whom ever wrote the songs are very talented and the production is great. The band is I am sure much more capable than they show because they play only what is necessary for the song. There are bright spots for them but it’s all only to enhance the song and never a showmanship this. Complete musical maturity in the songwriting and playing. You never feel like you are listening to the same song on this CD like with so many artists. The writing is so well done and the hooks so completely their own and different, each song is it’s own experience and always for the better.

This is rock and roll at it’s best. Stripped down, sexy as hell and leaving space for the music and vocals to tug at your soul. I don’t like to compare one artist to another or say they are like so and so because it’s an injustice the artist I am reviewing. DeLana Stevens is the simply the best rock artist in Nashville. Her vocals can stand with anybody you can think of and her presence is big enough to tower above everything going on around her. It is her show and she owns it. More artists should learn this ability.

There is nothing packaged, corporate about this band. What you see is what you get and it’s everything we loved about the huge acts of the 70’s with today’s twist and possibly a better singer. Certainly one better than we are used to hearing today.

This CD is up there with The Winery Dogs, Maragold, Steve Lukather as one of the best CD’s of the year. 10 out of 10 stars emphatically!

Get a free copy of the song “Forbidden” here: http://www.delanastevens.net/ and hear for yourself your next favorite artist.

The Lowry Agency is in no way associated with DeLana Stevens and The Beggar Saints. All statements are my opinion and mine alone.

Facebook: https://www.facebook.com/delanastevensband?ref=br_tf

Twitter: https://twitter.com/DeLanaStevens

The Winery Dogs CD Review by David Lowry

The Winery Dogs

 

To call The Winery Dogs a supergroup would be a injustice in my mind. Sometimes supergroups are set up to sell CD’s not that is a bad thing and certainly not all did that with that intention in mind, but sometimes it just seems like a ploy and most don’t last very long. Even though The Winery Dogs consist of three of the most world renowned musicians especially in the rock world, this doesn’t feel anything like a super group. The three piece power trio of bass legend Billy Sheehan, world renown drummer Mike Portnoy, and guitar virtuoso Richie Kotzen who is also the ridiculously talented singer brings us the biggest wall of sound sings King’s X burst on the scene back in the 1980’s. If for some reason you are not familiar with these musicians, just click on their names to view their website and history. You won’t find a more accomplished 3 piece on the planet.

Anyone who knows me knows that these three musicians are probably my top three favorite in the world so when I heard they were coming together to put out a CD I was excited beyond belief to say the least. Anyone who knows me also knows that my favorite musician in the world is Richie Kotzen and it is about time the world finally hear him on a platform that show cases more than just his guitar playing which is what he has long been considered one of the best players in the world. Richie Kotzen’s vocalizations are reminiscent of the Philadelphia soul last really heard by Daryl Hall. If you ever go back through Richie’s solo catalog and listen, you will be amazed at how this guy has remained under the radar for so long. Having interviewed Richie twice on my radio show “Live From Music City,” I can tell you this guy is as humble as they come and more talented than just about everyone who thinks they are God’s gift to music.  Billy Sheehan and Mike Portnoy are no stranger to the musical limelight as they are widely interviewed for their well known virtuosity and have transcended their instruments in the mainstream to become household names in the music world.

The Winery Dogs are a classic rock trio that brings back the art of songwriting, melodies and bursts of virtuosity at just the right moments in songs which of course is a sign of musical maturity in their songwriting. Musicians like this could easily blow are minds with their virtuosity as it is specifically what all three are know for, but The Winery Dogs aren’t about that. This is rock at it finest level and one of the most poignant examples of how to be  incredibly creative, have a completely unique sound, using virtuoso talent and musical knowledge to showcase all of it and put out one of the best rock CD’s in years let alone 2013.

The first single  and track “Elevate” is an up tempo rocker with an incredibly hooky chorus that captures you right away with it’s charm and attitude. Richie and Billy have doubled instrumental lines that add something that in today’s rock that you don’t really hear anymore as well a very cool break down section again another lost art in todays rock songwriting. The versus are a nice contrast to the chorus as they have a slow, bluesy, slightly darker feel before bursting into the chorus which brings the song up to another level. Great rock song and great feel with of course amazing playing and a smoking melodic guitar solo by Richie.

The second single and also track “Desire” is another smoking rocker that opens with Richie vamping chords and then settles into a sexy groove pushed by just the bass and drums. The chorus drives the song into a new gear and rings with a simple catchiness that keeps you singing the song all day long in your head. The bridge really separates the rest of the song like a bridge should followed by a break down that showcases Billy and Richie again and keeps the song very fresh. The solo is a simple statement by Richie that is melodic with a slow build to a frenzy finish.

The CD’s fourth track “I’m No Angel” is my personal favorite on the CD and starts with a very sexy bluesy guitar line and by Richie that sets a mood that really allows the lyrics to stand out. The broody feel of the verse is highlighted by an up lifting pre-chorus and chorus. The way that the band highlights the parts of their songs with their melodic lines and creativity really shine in this song. Richie’s voice brings a haunted quality to the lyrics that make this song so relatable to many of us I am sure. Richie’s solo’s are melodic, phrased beautifully and as always tell a story within the story itself.

The sleeper track is “We Are One” a blistering rocker that strikes out on its own and screams single! The CD closes out with two ballads “The Dying” and “Regret.” Both songs are beautiful, haunting and show incredible depth in the songwriting.

Bottom line: This CD is what every musician who is serious about songwriting and learning to play should aspire to. Being able to play your instrument only allows you be more creative, add colors, textures, melodies and lines to enhance each songs “experience” for the listeners. Being able to create soundscapes should be the goal of every musician. The songwriting is top notch and this CD should not only reinforce the musical abilities of these musicians but showcase their songwriting in a new way that garners respect from the public as a whole. The Winery Dogs allow Richie to stand out and radiate his immense talent and this should solidify him as one the best all around musicians in music today as he does all the lead vocals, guitars and keys on this CD. He singing is among the best in rock today and let this be a statement to the world at how incredibly talented this man is. Take note world, this is simply one of the top 3 rock CD’s of 2013 besides Steve Lukather‘s “Transition” and Maragold ‘s (featuring guitar virtuoso Greg Howe and new vocal powerhouse Meghan Krauss) sef-titled CD . No where on the planet will you find a more talented, musical and gifted band than this. Go buy this now or forever miss out on one the best CD to come out in years.

Find out more about The Winery Dogs here:

www.thewinerydogs.com

https://www.facebook.com/TheWineryDogs

https://twitter.com/TheWineryDogs

 

 

 

 

Why Aren’t People Coming to Your Shows?

The entertainment business is incredibly tough to be in. We all think we are amazing talents and think we should be paid for all of our hard work and what it takes to put on a show of any kind but that isn’t the reality. The reality is it’s hard to separate people from their hard earned income and with all the entertainment being thrown at them from every angle now days, it’s very hard to capture their attention.

This is why is so incredibly critical that word of mouth spreads about your show the entice people to your future shows. It almost always takes lots and lots of shows before you start to see the crowds you want but there is a strategy to doing it and most importantly, it has to be an experience they will remember and always talk about.

The other day, Dana White of the promotions company UFC came out and said “If you want to get paid, you don’t want people doing the wave during your fight.You want them talking about you on Monday and Tuesday and that isn’t going to happen if they aren’t paying attention to your fight” (paraphrased.) This is completely true of any form of entertainment. If you can’t get people to talk about how completely amazing your show or performance was, you are not giving the audience the experience they are paying for and hence, you don’t deserve to get paid no matter how hard you worked nor should you expect them to. This isn’t an hourly paying gig based on the hours you put in. Lot’s of people work hard (most likely in the wrong areas) but may not be talented enough, visionary enough or a good enough producer to put on the entertainment experience of a life time.

This is the truth. Hard work doesn’t determine getting paid. Buying gear doesn’t determine getting paid. Nothing determines getting paid other than your show putting butts in seats no matter how hard you work or talented you are. This can be a very long and arduous process for any entertainer but it is usually the most common road. Time, effort, talent and an amazing amount of patience are absolutely necessary in the entertainment business. If you aren’t giving the public something that makes them want to part with their money, then you have no one to blame but yourself. You don’t deserve to get paid just for showing up.

Along with talent, planning, intense amounts of practice and the vision to make your dream happen and to also deliver something the public finds value in comes the actual real work that most entertainers don’t want to do and hope others will do for them before they are big enough for anyone to want to. The promotion, booking and business end of things. Somehow the entertainers have to be able to do all of this. It’s obviously very hard and if it was easy, every one would be doing it but they aren’t. However it can be done and there are plenty of examples in the business to prove it. It comes down to will, determination and talent not only to perform but design a show that will provide and experience, not just another so-so show that the public usually gets. They deserve much better than average if they are going to spend money on a ticket plus any other expenses such as drinks, dinner, parking or babysitting etc.

I would estimate that about 95% of what entertainers are putting out there in their performances or shows is completely average or below, yet all I see are entertainers demanding that they should get paid. Paid for what? Mediocrity? I won’t pay you for that. When you send in your material and tell me how amazing you are then that is what I expect. If you aren’t that, if you don’t deliver on your words of your live show, if you don’t put butts in seats or increase your crowd on average over time, then you simply are not as good as you say you are. That is reality. That doesn’t mean give up though. It means you need to re-evaluate your show. Take the time to make adjustments, improve in the areas that need it and learn to put on the show that people wan’t to see. If you don’t, you can’t complain about people not wanting to pay ticket prices. You aren’t providing the value to make it worth the price to them.

You want to sell tickets? Provide the experience that people can’t stop talking about. This means the most well rehearsed, professional dedicated performance you can deliver and it must keep getting better. Until then, you will be mired in mediocrity and low ticket sales and letting the business jade you for your perceived slights. No one owes you a living. In this business, talent, hard work, creativity and vision are all you have. Bring it or go home. Don’t complain about people not coming to your shows when you aren’t giving the very best for them to see.

This is the reality that haunts us all. You and me alike.

Good luck!

What Musicians Can Learn From UFC Fighter Chael Sonnen

Sometimes it amazes me some of the stuff I read on social media. Musicians complaining about other musicians “being posers” on Facebook or wherever trying to act bigger than they are or cooler than other bands. Well #1 that is their job and #2 just because someone takes it that way doesn’t mean that is what they are doing. They are simply trying to build excitement with their fans and followers.

 

Musicians are many times so eager to tear each other down, especially other musicians that seem to be having more success then they are and they don’t understand why or think their band is better and the world just isn’t fair. Of course the music business has very little to do with talent and everything to do with a budget, work ethic and marketability. If talent was the key than most bands have no shot at ever making it and jazz, fusion, classical and opera would reign supreme as that is where most of the worlds best talent truly lies.

 

What musicians have to learn is the art of promoting themselves and some people really struggle with this. They might feel funny about tooting their own horn but unless you have a major PR budget no one is going to do it with out getting paid. Musicians need to quit expecting someone to just help them out on a spec deal as there is no real money in this business anymore for people to work on the “hopes” of a band making it. Learning the art of self-promotion is extremely vital to making it and developing a new audience, gaining advantageous spots on tours etc. This is where they could learn from the UFC fighters.

 

Chael Sonnen was a middle of the road UFC fighter. He was always a very good wrestler but he wasn’t winning the big ones and certainly not all his fights. He was a quite, respectful fighter and never caused any controversy then suddenly there was a transformation. Chael came back after some time off and was a completely different media presence. All the sudden he was a smack talker. He learned the art of self-promotion and has talked himself into title fights he didn’t deserve necessarily. Now I am not taking anything away from his talent, but looking at rankings and records, he probably normally wouldn’t have been the one picked for these fights.

 

However, Chael learned to promote himself in the media to such an extent he became a major Pay-Per-View sell. Chael also never backs down from a fight; he doesn’t care what anyone else says about him, what the other fighter’s think of him or anything except for accomplishing his career goals. Now some people have said that behind the scene Chael is nothing like his smack-talking persona, he is a nice guy and an extremely hard worker, not the hard worker part. Chael has proven himself to be ready to go to his promoter the UFC by always being prepared not only being in shape to fight at a moments notice but that he will kick the shit out of the media schedule. He is a marketing machine and that is exactly what promoters want and look for. Their job is to sell tickets and the talent needs to understand that and me a major presence in making that happen. It keeps Chael employed and bumps up his paycheck quite dramatically.

 

You see, musicians need to quit worrying about what their local musicians buddies say and think. It’s not their goal or dream, it’s yours. It’s not their image; it’s yours to worry about. Who the hell cares what band ABC says about you online or behind your back. This business is nothing but shit talkers talking behind your back. It is your job to put out the very best show, product every night and to somehow get people to notice you, talk about you and most important bring more people to your next gig.

 

Whether or not you chose to be as controversial as Chael Sonnen is not my point, my point is Chael learned what he needed to do to separate himself from all the other UFC fighters looking for their shot beyond his fight skill which was already considerable. Chael talked himself into positions he probably shouldn’t have been able to be in because he created those spots by his selfless self-promotion. Chael has now secured himself a very good future outside of fighting as he now also a very popular TV host due to his self-promotion efforts. This is every band or musicians job period, to separate your band from the mass of white noise from the millions of others bands vying for a spot in the limelight.

 

Let me warn you though, do not do this if you can’t back up your talk. If your band isn’t as good as you say or your live show is just average, don’t even bother. Work your product to be the best, most creative and original thing your fan base will experience and then go out and self-promote the hell out of yourself. Don’t worry about anyone else but you and your goals.

 

Pull up your bootstraps, dig deep in the trenches and become a self-promotion powerhouse. You owe yourself that much in order to achieve your dream. Anything else is a waste of time.

 

Good Luck!