#Music Business

27 Mar 2013
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Work Ethic…. An Example

SammyCortino

 

Every once in a while I like to recognize at least what I consider someone who is doing everything they can to achieve their dream. Someone who I see constantly striving to be the best they can be and pushing new limits for themselves. This time I am recognizing illusionist Sammy Cortino. Now to be fair, this is only about work ethic. I am not talking about his show as I haven’t seen it other than a few video clips and the one illusion Sammy did for a show of mine last year. This is purely based on how hard I have watched Sammy work over the last four years.

I found out about Sammy Cortino on twitter four years ago and we became social media friends. Since then, Sammy has moved to Nashville, TN and is carving out his niche as a master illusionist around the country. Rarely have I seen someone give so much of themselves to their dream and try so many things to see what worked and what didn’t. Most just stay the same, never trying anything new, not listening to advice and wonder why over the last few years nothing gets any better. It becomes everyone’s fault but their own and the reality it is simply the world didn’t want to buy what you had to offer, at least not in the way it was presented by you. Sammy is becoming so good at learning to change things up and re-branding his image when necessary. He sinks his money back into his career, most importantly in the things he actually needs, not necessarily wants. For those entertainers that complain about travel and how much they have to take, try being an illusionist. Set up and tear down time is much longer and usually 1 – 3 people doing it not 4 – 5 like in a band.

Sammy tries to fusion things that have rarely been done before or are original, another trait lost on many. Keeping a show fresh and something you can sell over and over again to the appropriate talent buyers or promoters is incredibly important and Sammy seems to understand this. This isn’t to say Sammy has figured it all out or is always gigging. He hasn’t and he isn’t, but he is working harder than just about anyone I have ever worked with by far. Sammy is always coming up with new photography, videos, illusions and tons of other content to try and keep himself fresh in the worlds mind. Sammy also understand that image is everything. You can decry it all you like, but it’s the truth. It’s the first thing people see and it determines whether or not they will click anything to check you out.

Whatever you may think of Sammy Cortino’s show or talent is up to you, but what you should take away from this is no matter how talented you are, if you are not working as hard as someone like Sammy is, they will take your spot on the bill or the stage just based on their work ethic alone.

Well done Sammy Cortino. I wish you all the best in your endeavors and success in what ever way you deem it.

http://www.youtube.com/watch?v=FO_BcBQz7UE

Note: The Lowry Agency is in no way affiliated with Sammy Cortino.

26 Mar 2013
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Blues Great Chris Duarte on Live From Music City!

ChrisDuarte

Blues Great and underground guitar legend Chris Duarte will be on Live From Music City on May 19th with a live interview, 3 song full band performance and a meet and greet to start 6:30pm.

Date: May 19th, 8:00pm Meet & Greet

Location: Bitchstraps Studio, 172 2nd Ave. S., 3rd Floor, Nashville, TN 37201

For more information please contact Live From Music City through this site.

 

BIO

An artist’s lifetime is sometimes dictated by the heights they reach, the reaction they register or the body of work compiled during their working years. Chris Duarte is certainly making a case for his body of work he’s producing, this being number eleven of releases, but is he achieving the right reaction for his efforts? With the release of Chris Duarte’s latest opus, ‘My Soul Alone’, Chris Duarte is still reaching for new ground while also throwing out some of his best blues work to date. The maturity in the phrasing and melodic statements are a far cry from the early raw days of his first few releases. This could only be achieved through relentless roadwork that allows Chris to ply his trade and to work and rework melodic ideas. “I can practice all day in my basement but it’s a totally different ballgame when I get on stage. More of a physical dynamic is the currency I trade in when I’m playing live.” Even though Chris is in the studio, I can hear him getting more physical while there.

The album starts off with a swinging type of blues with a vocal more akin to 40’s big band style. The rough and course voice is still there rather than a crooner’s touch but he’s swinging the lines. The guitar solos are full bodied with just a touch of frenetic moments that Chris is known for. ‘Show Me That You Want It’ sets a good tone for the opening salvo.

Next up is another example of Chris taking clues from his early years growing up and mixing it with these pseudo county leanings on the guitar. ‘Yes It’s You’ is a nod towards the Beatles and other ‘Pop’ efforts Chris has been penning and with each release I can hear the improvement. Time will only tell if this song is a winner but it makes me hopeful that one day that hit will come. It will be long overdue.

‘Take Me Now’ is more of the ‘naff’ pop Chris is exploring like his previous release of ‘Summer’s Child’. “I keep hearing these retro-like grooves with a Steely Dan like vocal line over it. I’m probably going to go to my grave taking chances like this song.” Jazzy guitar work over a bluesy mode wins out on this song. This one always perks my ears up for new things every time I hear it.

Almost every album that Chris has put out with Mike Varney, there’s always been a minor blues and a slow major blues on the album. Normally I would really grow tired of the repetition but Chris challenges himself to tweak and twist the songs arrangement so that no two are going to sound like the last. His latest minor offering, “A Dollar Down and Feeling Low’, stays low and evocative with what I think is his best minor work to date. The phrasing is more moving and flowing with its subtle nuances achingly played. Chris’s touch on the guitar is definitely much improved and the notes actually touch the inner core. Then on the flip-side there’s ‘Lazy Afternoon’ with its true reach at a crooner standard style. The lyrics are lyrical and time dated and the guitar work is first rate jazzy with a touch of BB here and there. If we were to stop here with the album I would consider it a success.

We can’t deny Hendrix is a big muse for Chris and it’s plainly stated in this album. ‘Outta My Way’ is a spot on Hendrixian nod but obviously with Chris’s style thrown in the mix. Starting off with a hard driving riff but then it opens up with the patented Hendrix 7th chord accents that propel this rocket of a song on its way. The guitar accents are vocal like and at times a frenzy. The quirky lead in to the middle solo is typical of the twists and turns for originality and lends to it that ‘turn-on-a-dime’ wildness that should be present in songs like this; Hendrixian. The next Jimi offering is ‘Can’t Shut Me Out’. First the riff at the top and in comes the effects drenched guitar. With an almost vocal like quality to the guitar the phrasing is no doubt from Jimi and the driving rhythm underneath enables all the elements to come together when the vocals start. The interlude at the top of the chorus is the only departure from the Hendrix mode but it plays well with the chorus hook shouted out. Another adrenalin driving guitar vehicle and I wouldn’t expect anything less on this album. This is the CDG we’ve come to know and love.

Jumping back on the blues side of the album, because if there’s one thing that put Chris Duarte on the international stage; it is his blues playing. ‘Being known and referred to as a blues player is not a hindrance to me. If there’s anything that makes it easier for people to relate to me or if it’s easier to gain access to me than it’s all for the better’, Chris remarks. “I don’t shrink behind it or cringe from it because I love playing the blues.” I agree. It’s Chris’s prowess and originality in the blues field that has always made him an interest to me. So when I heard ‘Sweet Little Girl’ I knew Chris was drawing from one of his favorite blues masters; Howling Wolf. Back in the day when Chris was just a sideman in Bobby Mack and Night Train, Howling for My Darling was in every day rotation with the band when they played. It’s no surprise that the infectious rhythm and drive the song has would be inspiration down the years in his career. Written for his daughter, the vocal phrasing isn’t the same as Wolf but the ‘sweet’ sentiments he gives to his little girl is heartwarming. Then Chris quickly takes over when the solo romps and rolls along this jumping number. “Keeping this rhythm going isn’t as easy as it sounds” quips Duarte, “You always find out your studio limitations when you’ve got to track your rhythm tracks.” On the heels of Sweet Little Girl you’ve also got the Party swing song, ‘Bucked It Up’. “The male anthem for some of us” as Duarte claims as he has not been without his foibles in life. Why not poke fun with it and put your troubles in song. This song is just classic with the Hubert Summlin like tone on the lead and the rhythm guitar borrowing from piano phrasing and horn section kicks on the chorus. Later the solo tone turns towards a Buddy Guy styling and this party just rocks and rolls. Not to be forgotten is the ‘Stripper’ like tom-tom beats on the verses. Really like this song.

The title cut, ‘Leave My Soul Alone’ is Chris giving a nod towards the Black Keys. “I was first exposed to those guys when I did the Romp album.” “Our producer at the time, Dennis Herring, brought that song in, the Romp that is, and it was the Black Keys version of it.” It definitely has that stripped down sound with the classic vocal and guitar unison lines in it. With the verse rolling along like a tire with a bump on it, the song then blows wide open with the chorus and a rock and roll scream to “Leave My Soul Alone!” The guitars thicken up and the drums pound out the booms and the solo is an all-out assault on the instrument itself. Bending and twisting through sonic blasts and high vertical bends it settles back for another verse and then blows up again. Emotionally stirring this song deserves to be the title cut for its shear ferocity that it wields.

The last two cuts are more experimental and artistic reaches. “I just wanted to tell a story in one of the songs and this western motif I settled on was a lot of fun.” Telling the story of a young man that takes up and life of crime to feed his family is scattered among this country’s western lore. “I just wish I could write like Dylan” The guitar is playing this almost hypnotic folk type melody and the solo comes in mirroring the vocal line and then soaring on high as if it’s flying in the vast open Big Sky of the Midwestern plains. This song kind of hung with me after it was over. Then we have the most different of all the songs; Carelessness. “This is the name of a lodge that I met the violin player at during a jam we did in Northern California; Careless. The first song we jammed on was Freedom Jazz Dance and it was a blast.” Then when Mike Varney thought the collaboration between the two; violin and guitar, could yield some potential fireworks, Mike wanted to get Madz Tolling on one song with the upcoming album. So it was up to Chris to write one for the occasion and with that he drew on their first time together as inspiration. “Since it was Freedom Jazz Dance that brought us together then why not come up with a melody that’s angular and quirky like Jazz Dance.” Add a bit more spice with the solo section being in 7/8 time and then give a nod to one of Chris’s favorites John McGlaughlin and you’ve got the vehicle for a fusion tour de force. Madz violin just soars throughout the song with the agility and ease of a master conjuring up the voice of Jean Luc Ponty. Chris then answers in his unbounded energetic style that you can’t help but bop your head and smile while the drums lay down a furious barrage and the bass acts as the glue that brings it all together. One of the most adventurous songs Chris has put down so far in his career. I hope there are more like this one in the future

My opinion is that this is a level up in Chris’s all around skills. His songwriting is getting better, vocals phrasing and lyrics are better and his tone is still a marvel at how dexterous he can be with the varying styles he continues to display time and time again. Watching Chris grow has not been meteoric but it’s been steady and he’s still getting better on the guitar. In a time when most of our legends have been content to rest on their laurels and continue to mine familiar ground, it’s both a pleasure and refreshing to see that Chris always wants to expand and grow even after over 20 years of being on the road. Not many have the energy in them to do that and not many have the soul to pull it off.

For more info about Chris Duarte please visit: http://www.thechrisduartegroup.com/home.html

26 Mar 2013
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Finding the Courage…

For anyone trying to make it in the entertainment business or professional sports, you are constantly under barrage from people telling you that you can’t do it. You are aren’t good enough, you don’t have what it takes or there is no money in it so go get a real job (like there is any security in that anymore anyway). You deal people who let you down, who don’t do anything at all after the big long speech of how good they are, how hard they work or what they can do for you.

You have haters and trolls on the internet, other people in your genre constantly tearing you doing or taking jabs at you. It get’s lonely, harder and often times you feel like giving up. Well you can’t. No matter what anyone says or does to you, only you can keep pushing, proving them wrong and only you know who you really are. Anyone who would tear you down is the insecure one, the one who if full of it, the jealous one who really has no idea what they are doing. You can’t let them affect you or stop you.

No matter what life throws at you, you have to keep pushing on with your dream. In today’s entertainment scene you have more control than ever and more often than not, that means you are doing it on your own because now the money is gone. You can’t afford to pay for professional help and you are facing this wave of overwhelming obstacles and people who have no life so they try and tear you down.

So let me offer this to you for some inspiration. No matter what you are facing in life, business or if you are someone who is trying to help someone you care about get through something, do it with the strength and focus that Garrett shows in this video. If he can over come what he is going through, we can over come what we are going through.

 

I wish you all the best and the strength to get through it.

Good luck!

 

13 Mar 2013
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The Disconnect Between Musicians and Promoters Part 2

Let’s break it down a little bit so that maybe I can shed some light on what promoters are looking for in booking an opening act. First and foremost, this is definitely a “who do you know?” business. If you have the right connections or relationships, this will certainly be a lot easier for you. Some times it seems unfair but people will use people they like and trust before people they don’t. It’s your job to development this relationship and get your foot in the door.

Unfortunately most bands and artist just send an email and wait for a response and leave it at that. This shows no “real” interest in developing a relationship with a promoter or talent buyer and is pretty rote at this point in the game. Business people are looking for persistence, reliability, creativity and hard work. This is a very speculative business and so promoters are looking for artists that will make sure they deliver and help make sure the show doesn’t operate at a loss.

To get in good with a promoter, you need to try some creative ways to get noticed and get the gigs. They need to feel a sense of trust with you. Try setting up some social media campaigns early that get your fan base used to interacting with you in different types of promotional contests (These are things the promoters will see when checking you out). Then apply that to getting opening gigs. Especially when you have a opening spot already in line. Make sure you explain to your participants the seriousness of what you are asking them to do.

Let’s say you are opening for a band in your hometown. Supply the box office with a sheet of paper (with your band name on it and numbered already) and get all your fans to make sure they report to the box office they are there to see you and wouldn’t have bought tickets if you weren’t on the bill. After the show, get that paper and show it to the promoter, talent buyer or in house manager (take a pic first in case they keep it). It is essential you start building up your rep for hard work and bringing people out.

Another idea is prep your fans before the show by saying after you perform, you will be at your merch booth and want all your fans to come and bring their tickets stubs. Have them initial the front of them and take a pic of all them together. Obviously these are things you can email to promoters, put on social media (be prepared for every other band to copy you) and start building your street cred as the band to hire for the gig. This is also a great way for your fans to participate in your success and make sure they know that appreciate their help and support. You can’t do this with out them. This also helps people decide which show they want to spend their money on. One with a serious band they like where they can help or just another show where the band will show up, play, and act like they are the stars and probably bail before the concert is over.

This will also help people at the show who were on the fence about you or are maybe just showing up decide to check out your booth. Having all the people around you and the excitement they see going on while you are gathering ticket stubs will help you to get these “undecided’s” to the booth and hopefully by your CD or spend time talking to you. You are now developing new fans. You see, your time on stage isn’t the only time you are developing new fans. You job the whole time you are there is to development new fans and maximize every opportunity in front of you to do so.

As you can see, none of this is hard. It may be a bit time consuming having to interact on social media but you are supposed to be having original content to post anyway and this helps fill that hole. The idea is to be creative and PROVE you are the band to bring on board. This may take prep work as described above but this is business. You are a business. You need to start acting like one.

Good Luck!

You can also read this and some of my other articles at www.metalholic.com.

David Lowry is the President of The Lowry Agency, a full service artist management agency that works with musicians, speakers, entertainers, actors and models based in Nashville, TN. The Lowry Agency’s roster includes Mike Martin, Rob Balducci, Neil Zaza and Jon Finn. For more information please contact The Lowry Agency at http://www.thelowryagency.com.

 

 

 

 

 

 

11 Feb 2013
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Live From Music City with Scott Rockenfield of Queensryche

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Live From Music City talks with Scott Rockenfield of Queensryche about music business topics, their upcoming show in Nashville on March 12th, 2013, his other business ventures, the state of the chain drum cage and the outpouring of fan support as Queensryche moves forward with new music and a new singer. Join us and hear the classic Queensryche tracks “The Lady Wore Black, Walk in the Shadows and Eyes of a Stranger.”

Click the link here to listen to the interview: LFMCScottRockenfield020713

Scott was raised and has lived in the Seattle, Washington area for his entire life. He started music and drum lessons at the age of 11 and focused his studies on music and film classes throughout his high school years. In 1981, at the age of 17, he founded the now multi-platinum rock band Queensryche. Since the band’s inception thirty years ago, they’ve sold over 20 million albums worldwide and have toured around the world, encompassing 45 countries.
Scott first started composing music for film and television in the late 80’s during his time spent with “The Maestro” Michael Kamen. During that time, Kamen asked Scott to work on some additional drums and percussion for the 1993 film, Last Action Hero, starring Arnold Schwarzenegger. Michael continued working and mentoring Scott in all aspects of film music and compostion for many years to come, until his unfortunate passing in 2003. This began Scott’s exciting new journey scoring music for film and television. After only a few years in the specialty, Scott received a coveted Grammy Award nomination for Best Original Music for the animated feature film Televoid in 1998.
Scott has done a variety of projects since then including the recently completed additional music and all LIVE drums for the immensely popular video game, Call of Duty: Black Ops. Released in November 2010, the game set a new five-day sales record with an estimated take of approximately $650 million worldwide. Just prior to his involvement with Call of Duty: Black Ops, Scott did the orchestrated and electronic score for the horror flick, Albino Farm, released in September of 2009.
In 2003, Scott Launched his own custom drum company called RockenWraps, which specializes in custom graphic laminated wraps for drums and musical instruments. Working with artists such as Lady Gaga, SlipKnot, Beyonce, Rod Stewart, Rob Zombie, Megadeth, WASP, Metallica, Tesla, 30 Seconds to Mars, Snoop Dog and many many, more, RockenWraps has had a chance to design some of the most memorable drum and stage graphics ever to be available.
Scott also has his own music company, Hollywood Loops, that specializes in Sound FX for film, television and video game composing. Distributed around the world, Hollywood Loops products have now been used in video games such as Call Of Duty: Black Ops and also in numerous film and television trailers.
Scott now has dozens of film, television and multimedia projects to his credit and owns his own state-of-the-art recording studio.
He lives in Seattle with his wife and three kids.

http://www.scottrockenfield.net

http://www.scottrockenfield.com

www.twitter.com/scottrockenfiel

www.queensrycheofficial.com

www.twitter.com/queensryche

https://www.facebook.com/#!/QueensrycheOfficial?fref=ts

 

08 Feb 2013
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Live From Music City with Tommy Kessler of Blondie, Rock of Ages and the Blue Man Group

TommyKessler

Tommy Kessler is an American guitarist currently in the new wave/rock band, Blondie.[1] He joined the band in April 2010, replacing guitarist Paul Carbonara who had left Blondie to pursue other projects. When not touring with Blondie, he performs as a guitarist in the fictional 1980’s Rock Band Arsenal in the Broadway musical, Rock of Ages.[2] He has been with Rock of Ages since it opened off Broadway in 2008. He has worked with Kristin Chenoweth playing guitar during her performances on Good Morning America[3] and The View.[4] He has also been part of the band in the New York City performance of Blue Man Group since 2006. He currently uses Jason Z. Schroeder handmade guitars[5] as well as Taylor Guitars. The Taylor models he uses are 854ce and 810e in Rock of Ages, the K14ce and SolidBody Classic with Tremolo in Blondie, and GA3-12ea and NS74ce in studio. Tommy is also currently using a custom handmade JZ Guitars model TK-1 on tour with Blondie.

This interview was recorded in October but due to health and technical issues, it is being posted now. Our apologies to all who were waiting for this.

Click the link to hear the interview  LFMCTommyKessler

For more info on Tommy Kessler click on these links:

http://www.tommykessler.com/#!

http://twitter.com/TheRealTommyK

https://www.facebook.com/home.php#!/tommy.kessler.75?fref=ts

http://www.youtube.com/user/tommykesslermusic

08 Feb 2013
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The Disconnect Between Musicians and Promoters Part 1

You hear it all the time from musicians. “Why won’t they book me for an opening act?” “How come they got the spot and we didn’t?”, or “the promoter didn’t do his job” even “the promoter screwed me or didn’t know what they were doing.” etc…. This is obviously a one sided opinion, and from my experience one that is very, very misleading. Many artists have little or no experience in promoting a show, or have an idea what it costs; they just want to blame someone for things not going right, without ever looking at what they bring or don’t bring to the table.

Granted there are instances where maybe a promoter didn’t know what they were doing or maybe there were a small company with very little cash flow to do an amazing job of advertising the show, but that is a risk we all take and like all bands, promotion companies have to start somewhere and grow as well. This is why working as a team is incredibly important and any acts associated with a bill, should be doing everything in their power to work with the promoter and make the show as successful as possible.

I find this can be very frustrating, knowing how much work and money it takes to put on one single show. For a 1,500 seat venue, this can become extremely time consuming and expensive for the risk involved, and a marginal profitable return on the investment. To have a small time musician/band say that the promoter didn’t do their job is completely asinine. First of all, the musician/band probably has no idea what it really takes to make one of these shows happen, and secondly, what an opportunity it is for the band to even get a spot on this when someone else is paying for your opportunity and the big media. Most opening bands should realize by now that their job is to put butts in seats or they have no business opening a show for anyone. They should be able to bring in at least 40 to 50 people to each opening or they shouldn’t complain at all.

To put on a show of this size can run from $50,000 up to over $100,000 depending on the type of venue, marketing, guarantee etc… It takes at least 60 – 90 days worth of work, negotiations, planning and so forth to get these things going. When a band is given an opportunity to open a show, many times they don’t deliver and don’t work the opportunity for all it’s worth.

Promoting the show is so important. I am not talking about Facebook posts or the other white noise that you are putting out. I am talking about getting promotional materials, getting off your butt, and doing your job. You should be out on the streets consistently promoting and showing everyone that you are the band to hire for opening spots. Getting the promoter, venue and others to notice you is as important as performing on stage. Doing everything you can to get your fans to purchase tickets to come see you at this event, and then deliver the best show you can that night no matter what the circumstances is the ultimate goal.

Remember, the promoter doesn’t owe you anything. They gave you a shot and if you don’t deliver, it’s no ones fault but your own. Once you do the show, if you happen to deliver and get butts in the seat, then you need to learn to turn that into other opportunities.

In the next blog we will talk about ideas you can do to not only get the opening spots but to also get people to the show but also how to possibly get more out of the show than just exposing your music to a new audience.

Good luck!

You can also read this and some of my other articles at www.metalholic.com. http://metalholic.com/the-disconnect-between-musicians-and-promoters-part-1/

28 Aug 2012
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For the Fans… How You Can Best Help on Social Media

[youtube=http://youtu.be/B3m9wUhZ0-Q]

I know, I know… There are a million bands, authors, actors, small businesses asking for you to spread the word about them, “like” them, vote for them and so on and on. Sometimes we feel like we have to because we don’t want to create trouble because we are friends with so many local talents and if like one but not the other then the drama starts and some times we don’t support at all because we don’t want the drama or we don’t have the time or something similar. With this blog I am not asking you to do anything but support your favorites and only your favorites.  It is not your responsibility or obligation to support anyone except those you chose and no one should get mad at you if you don’t support things you chose not to for any reason at all.

In order for your favorite artist (insert entertainment medium here) to spread the word and create the “buzz,” they need people spreading the word about them as much as possible. Social media is the easiest and cheapest way to do that. So this blog is about that and how you as a fan, friend or family member can do this to maximize their efforts and actually yours as well.

It is very important to the success of any type of entertainer be it musicians, authors, bloggers, actors etc… that their content reach the masses. Since many of you already click like on so much of their stuff would it really take that much extra time to share it? Comment on it on the actual page and not just on Facebook although that does help. All these sites rates posts popularity by how much attention it gets and for it to reach the masses, it needs your attention. So please read this and if you are able to help these people out, please do the extra little bit for your favorite artists etc…

Facebook – With Facebook all these artists should be using a fan page to track their metrics and not a personal page although many haven’t figured this out yet. Facebook recently made it harder for the Fan Pages to get attention by limiting the amount of people seeing posts so they could attract revenue dollars by having people with pages pay to advertise their posts to the audience that had already requested to see the posts by “liking” they page. I know ludicrous but it is Facebooks right to generate revenue so let’s just leave it at that for now. As a fan you need to go to the artists page, hover your mouse over the “like” button and select “show in news feed” to make sure you are getting the info they put out. When you do see the info, please “like” each post, share each post and comment on each post if you can. Remember that statistically only 7% of your audience sees your posts so you are not going to be annoying anyone with these posts and even if you do, so what. It’s your wall and you can choose to support what you wish with out fear of reprisal from others saying you post to much about something or someone. It’s not their business nor is it their wall.

In respect to this, if someone shares a post from a blog or other source, please if you can take the time and do the same on the original post, not just the Facebook one. There are share buttons for Twitter, Pinterest, LinkedIn, Google+ and loads of others. Please share this on your accounts and also comment on this page. It will help drive up the rankings for Google and on what ever other social media site it is on to further increase their exposure.

Twitter – Retweeting is the key here, if you have a twitter account please RT and share any content you can. Learn how to use #hashtags if you are posting on your own about your favorite artist and RTing something.

Pinterest – The latest social media spot. You can keyword on Pinterest to have your pins pop for people looking for things to find or discover such as #music, #movies, #authors etc… You can use any word to describe your pins and hopefully help people discover that artist you think is amazing. You boards also are coded to post in certain categories to which you chose when you create them.

Youtube – Obviously probably the most influential for music and movies so please again “like” the video, share them from the available links and comment on them. Youtube videos go viral from you emailing them to your friends. This especially happens from the teenagers and young adults. Don’t forget to help out with that. Maybe you can help create a viral campaign for your favorite artist.

Blogs – With people who blog, it is important to realize that like with WordPress, the more views, comments and star ratings a blog gets the more likely it is to be featured on the home page. This is a big deal for bloggers or artists using blogging sites for their main web pages. Please take the time to make sure you comment, rate with the star system, like and share from here as well. You can cut and paste your comment from Facebook to here to make it easier. It’s not that hard or time consuming and is a huge help to the author of the blog. Please make sure you also follow the blog. This way you can get all the updates to better help you spread the word and keep on top of the latest news.

Because of all the social media coming at you, the requests, the endless number of bands, singers, authors, writers, radio shows etc… asking everyone to do these things, it is important for you as the fan to really chose whom you want to support and help them stand out from the rest of the white noise out there on social media.

Everyone is trying to get noticed and draw attention to themselves, their show, their blog or whatever. That is fine. That is what they are supposed to do and there are many great ones out there, but you individually can’t do it for all of them. Chose your favorites and help make a difference for that artist. They need your support now more than ever as there is so much out there now, it is very hard to get people to notice you.

From the bottom of all of our hearts as entertainment people, THANK YOU for all that you do. None of it is worth it without you and no one could do it without you either. So again thank you for all of your past, present and future support from all of us.

Regards,

The Entertainment World.

P.S. A special shout out to Michelle Holland for being the embodiment of this message in her support of Richie Kotzen.

23 Aug 2012
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The Difference Between Those That Do Make It and Those That Don’t

Often those of us in the business in any capacity have the opportunity to work with very successful artists or entertainers and those that are still trying to get there. Of course this applies to any type of successful business or entrepreneur but we are talking entertainment here so let’s leave it at that. We get to see and observe things that those that make it do and those that can’t seem to get any traction don’t do. Of course there are always exceptions to the rule and I am sure that there are many things that won’t be listed this blog but here are some things I want to point out to help make it easier for all who read this to hopefully put into action to make everyone’s job easier and make teams stronger and easier to work with.

Successful entertainers surround themselves with positive people and then they take care of them. They don’t look to get them to work as hard as possible for as little as possible. They reward them for their hard work. Any business owner knows you pay your people who are working to make you a success first not the other way around. They don’t bring people on board and then sit there waiting for something to happen. They bring people on board and keep busting their ass to give those people something to work with. They keep working as hard as possible to be able to create the opportunities to make things happen. They listen to advice and feedback from their team and those that the team interacts with and makes changes as needed. They don’t make excuses or avoid making the hard decisions for change. Whether it be personnel changes, style changes, business changes etc. Successful artists give positive feed back to their team. They show up for meetings and are a part of the overall vision and plan. They don’t sit around waiting for everyone to do it for them. They are proactive and constantly push for the next big thing.

Too often in this business, people rest on their laurels or they have something good happen and they sit back and coast. You cannot do that. You have to keep moving forward. You have to learn how to create opportunities out of what you have everyday. People who truly want to do this for a living find a way to make things happen. The others make excuses. This business is nothing but hard work 24 hours a day, 7 days a week. There is no other way. Not everything tried will work but they know that. They make adjustments and keep trying new things. Successful artists don’t take no for answer, they don’t blame everyone else for what isn’t happening for them. They know that they are the product and that it’s a constant work in progress. They know that not everyone will get them, their music or art and they keep trying to find the ones that do.

Unsuccessful entertainers listen to their 30 friends or fans and let that lull them into complacency and think that people aren’t working hard for them. They don’t understand that they have to work just as hard and actually harder than their team. They don’t understand it’s a business. They don’t understand it’s their responsibility to set the bar high. They don’t understand setting goals and working hard to achieve them. They don’t understand cutting out the people that are holding them back.

In most business books your will find examples like “every successful” business trims the bottom 20% of fat every year.” This means they get rid of the things not working, not making them money or holding them back. That could mean clients, marketing, personnel or anything preventing them from reaching their goals. You have to make hard decisions sometimes no matter whom it affects to be able to move forward. It sucks but it’s true.

Most entertainers especially it seems musical ones aren’t business minded and we all know that. They are creative people and in many ways avoid hard work. That is why they are artists or entertainers. They thrive in the creative and not the analytical or structured world. Unfortunately, if you are an entertainer, it is your business and you have to operate in both. There is no one to blame but you when things aren’t getting done and I guarantee you, if things aren’t getting done many times it’s because the entertainer isn’t doing it. They aren’t getting their work done on time. They aren’t showing up for meetings. They aren’t working all the time. The team won’t bust their ass for an artist that isn’t busting theirs.

I recently started working with an artist and we got more done in the first two weeks then we did with any other artist because that artist gets it. They work all day, all night. They have a vision and nothing will stop them from achieving it. They learn what they need to learn to get their career to the next level. They listen to advice, implement it and run with it as fast as they can. This is what people are looking for. Nothing else will do. You want to make a living at this business? You better get your head straight and learn from this artists example.

I know there are many artists that want this dream and work hard to achieve it. I know sometimes they are confused and overwhelmed. The first and best thing to do is to do something. Don’t sit there and do nothing. Learn to get done what needs to get done. Don’t skimp on your career by not investing in your self, your education and learning.  Research your career choice and the things you need to know to get things done. If you don’t have a budget for websites, graphic design, etc… you better learn how to do it. Every business has to do this, not just artists. We all have to do this at times. We all have worked with people that don’t get it done even when paid so sometimes we just have to learn to do it ourselves unfortunately.

This business is so extremely hard. It’s very hard to make money in and it’s very hard to get noticed. Nothing but excellence will do. Do you have it in you?

Get out there and get it done! You can do it if you put your mind to it.

Good luck!