#Social Media

Originality… What Does Elvira Have To Do With It.

Elvira

When you look back at people who have made a very successful career at entertainment and are still going strong decades after launching it’s hard to think of many still around especially one that is still a marketing dream come true. This is where Elvira (aka) Cassandra Peterson excels. Elvira was launched in 1981 by Cassandra and to this day is one of the most iconic characters in entertainment. She has created a brand that encompasses 400+ product licenses, the most sold Halloween costume ever, music CD’s, books, pinball machines, guitars and the list goes on. Finding truly iconic characters these days is hard work. Most are known for their personal problems not their originality. Tell me the last time you heard anything negative about Elvira? Her success is due to her originality, extremely well defined character and marketing.

Why do I bring this up? Because it could be you. You could be the next Elvira, Kiss, Alice Cooper, or whomever you can think of that are still around 30+ years later even after their hay day. Sometimes these things happen by accident. Cassandra probably wasn’t thinking that Elvira would turn into this iconic character, but she did and Cassandra took full advantage of it. Now I have never interviewed Cassandra. I did know her sister back in Colorado Springs however. She hung out a bar called “The Gardens” that I worked back in the early 90’s. I remember talking with her. How proud she was of Cassandra and all she had accomplished. Cassandra hit a gold mine with her character, probably had a decent team behind her to capitalize on her character and today Elvira is as big as ever and her cult legacy lives on. She is all over Facebook, Pinterest and anything Halloween.

Sometimes as entertainers we take ourselves to seriously. I read on Facebook the other day a band posting about how they were “real” and they didn’t care about image etc… So just shoot yourself in the foot why don’t you. This is a lame excuse for people to not put in the work for thinking outside the box, finding something original and running with it. You can do this and still maintain your sense of you or who you are without sacrficing your “realness,” whatever the hell that means.

Everyday people say, “if people would just get behind me, invest in me then I would prove that I am worth it.” So what exactly are they getting behind? What are they selling? Are you sellable the way you are now? Why would anyone want to invest in your brand if you don’t really have one? What is going to make you stand out from the millions of other entertainers looking to get noticed? We are looking for stars, not our next door neighbors.

Now I am not saying you have to go get “gothed” up to be noticed. I am saying that you need to be original, marketable and dedicated to working you butt off. If you want longevity in this industry, which from what you all say about how you wish you could do it full time and that it’s all you want to do, then you need to be willing to put in some development, take some risks and forget what every other lame ass next to you is saying because they will only tear you down especially once you start having success.

Be bold, be brave, be energetic and works twice as hard as you think you need to. You see, you need to be ready to move on to the big time like Cassandra was. Elvira was born out of a need for a character for a classic horror “B” movie TV show that was being brought back to life. Cassandra had one character already and merged it with the “Elvira” concept to fill the TV show need. Once the opportunity knocks, you need to able to act on it. Cassandra did and look what happened. This couldn’t have happened without Cassandra’s creativity to come up with the original character. Once you get there, it only get’s harder and busier. You think you are busy now? Just wait…. Take the time to “develop” yourself into something the public will purchase. Don’t you think Cassandra thought it was worth it?

Good luck!

Find out more about Elvira here: www.elvira.com

Elvira (@TheRealElvira)
@lowryagency Great post! XX

 

Work Ethic…. An Example

SammyCortino

 

Every once in a while I like to recognize at least what I consider someone who is doing everything they can to achieve their dream. Someone who I see constantly striving to be the best they can be and pushing new limits for themselves. This time I am recognizing illusionist Sammy Cortino. Now to be fair, this is only about work ethic. I am not talking about his show as I haven’t seen it other than a few video clips and the one illusion Sammy did for a show of mine last year. This is purely based on how hard I have watched Sammy work over the last four years.

I found out about Sammy Cortino on twitter four years ago and we became social media friends. Since then, Sammy has moved to Nashville, TN and is carving out his niche as a master illusionist around the country. Rarely have I seen someone give so much of themselves to their dream and try so many things to see what worked and what didn’t. Most just stay the same, never trying anything new, not listening to advice and wonder why over the last few years nothing gets any better. It becomes everyone’s fault but their own and the reality it is simply the world didn’t want to buy what you had to offer, at least not in the way it was presented by you. Sammy is becoming so good at learning to change things up and re-branding his image when necessary. He sinks his money back into his career, most importantly in the things he actually needs, not necessarily wants. For those entertainers that complain about travel and how much they have to take, try being an illusionist. Set up and tear down time is much longer and usually 1 – 3 people doing it not 4 – 5 like in a band.

Sammy tries to fusion things that have rarely been done before or are original, another trait lost on many. Keeping a show fresh and something you can sell over and over again to the appropriate talent buyers or promoters is incredibly important and Sammy seems to understand this. This isn’t to say Sammy has figured it all out or is always gigging. He hasn’t and he isn’t, but he is working harder than just about anyone I have ever worked with by far. Sammy is always coming up with new photography, videos, illusions and tons of other content to try and keep himself fresh in the worlds mind. Sammy also understand that image is everything. You can decry it all you like, but it’s the truth. It’s the first thing people see and it determines whether or not they will click anything to check you out.

Whatever you may think of Sammy Cortino’s show or talent is up to you, but what you should take away from this is no matter how talented you are, if you are not working as hard as someone like Sammy is, they will take your spot on the bill or the stage just based on their work ethic alone.

Well done Sammy Cortino. I wish you all the best in your endeavors and success in what ever way you deem it.

http://www.youtube.com/watch?v=FO_BcBQz7UE

Note: The Lowry Agency is in no way affiliated with Sammy Cortino.

Blues Great Chris Duarte on Live From Music City!

ChrisDuarte

Blues Great and underground guitar legend Chris Duarte will be on Live From Music City on May 19th with a live interview, 3 song full band performance and a meet and greet to start 6:30pm.

Date: May 19th, 8:00pm Meet & Greet

Location: Bitchstraps Studio, 172 2nd Ave. S., 3rd Floor, Nashville, TN 37201

For more information please contact Live From Music City through this site.

 

BIO

An artist’s lifetime is sometimes dictated by the heights they reach, the reaction they register or the body of work compiled during their working years. Chris Duarte is certainly making a case for his body of work he’s producing, this being number eleven of releases, but is he achieving the right reaction for his efforts? With the release of Chris Duarte’s latest opus, ‘My Soul Alone’, Chris Duarte is still reaching for new ground while also throwing out some of his best blues work to date. The maturity in the phrasing and melodic statements are a far cry from the early raw days of his first few releases. This could only be achieved through relentless roadwork that allows Chris to ply his trade and to work and rework melodic ideas. “I can practice all day in my basement but it’s a totally different ballgame when I get on stage. More of a physical dynamic is the currency I trade in when I’m playing live.” Even though Chris is in the studio, I can hear him getting more physical while there.

The album starts off with a swinging type of blues with a vocal more akin to 40’s big band style. The rough and course voice is still there rather than a crooner’s touch but he’s swinging the lines. The guitar solos are full bodied with just a touch of frenetic moments that Chris is known for. ‘Show Me That You Want It’ sets a good tone for the opening salvo.

Next up is another example of Chris taking clues from his early years growing up and mixing it with these pseudo county leanings on the guitar. ‘Yes It’s You’ is a nod towards the Beatles and other ‘Pop’ efforts Chris has been penning and with each release I can hear the improvement. Time will only tell if this song is a winner but it makes me hopeful that one day that hit will come. It will be long overdue.

‘Take Me Now’ is more of the ‘naff’ pop Chris is exploring like his previous release of ‘Summer’s Child’. “I keep hearing these retro-like grooves with a Steely Dan like vocal line over it. I’m probably going to go to my grave taking chances like this song.” Jazzy guitar work over a bluesy mode wins out on this song. This one always perks my ears up for new things every time I hear it.

Almost every album that Chris has put out with Mike Varney, there’s always been a minor blues and a slow major blues on the album. Normally I would really grow tired of the repetition but Chris challenges himself to tweak and twist the songs arrangement so that no two are going to sound like the last. His latest minor offering, “A Dollar Down and Feeling Low’, stays low and evocative with what I think is his best minor work to date. The phrasing is more moving and flowing with its subtle nuances achingly played. Chris’s touch on the guitar is definitely much improved and the notes actually touch the inner core. Then on the flip-side there’s ‘Lazy Afternoon’ with its true reach at a crooner standard style. The lyrics are lyrical and time dated and the guitar work is first rate jazzy with a touch of BB here and there. If we were to stop here with the album I would consider it a success.

We can’t deny Hendrix is a big muse for Chris and it’s plainly stated in this album. ‘Outta My Way’ is a spot on Hendrixian nod but obviously with Chris’s style thrown in the mix. Starting off with a hard driving riff but then it opens up with the patented Hendrix 7th chord accents that propel this rocket of a song on its way. The guitar accents are vocal like and at times a frenzy. The quirky lead in to the middle solo is typical of the twists and turns for originality and lends to it that ‘turn-on-a-dime’ wildness that should be present in songs like this; Hendrixian. The next Jimi offering is ‘Can’t Shut Me Out’. First the riff at the top and in comes the effects drenched guitar. With an almost vocal like quality to the guitar the phrasing is no doubt from Jimi and the driving rhythm underneath enables all the elements to come together when the vocals start. The interlude at the top of the chorus is the only departure from the Hendrix mode but it plays well with the chorus hook shouted out. Another adrenalin driving guitar vehicle and I wouldn’t expect anything less on this album. This is the CDG we’ve come to know and love.

Jumping back on the blues side of the album, because if there’s one thing that put Chris Duarte on the international stage; it is his blues playing. ‘Being known and referred to as a blues player is not a hindrance to me. If there’s anything that makes it easier for people to relate to me or if it’s easier to gain access to me than it’s all for the better’, Chris remarks. “I don’t shrink behind it or cringe from it because I love playing the blues.” I agree. It’s Chris’s prowess and originality in the blues field that has always made him an interest to me. So when I heard ‘Sweet Little Girl’ I knew Chris was drawing from one of his favorite blues masters; Howling Wolf. Back in the day when Chris was just a sideman in Bobby Mack and Night Train, Howling for My Darling was in every day rotation with the band when they played. It’s no surprise that the infectious rhythm and drive the song has would be inspiration down the years in his career. Written for his daughter, the vocal phrasing isn’t the same as Wolf but the ‘sweet’ sentiments he gives to his little girl is heartwarming. Then Chris quickly takes over when the solo romps and rolls along this jumping number. “Keeping this rhythm going isn’t as easy as it sounds” quips Duarte, “You always find out your studio limitations when you’ve got to track your rhythm tracks.” On the heels of Sweet Little Girl you’ve also got the Party swing song, ‘Bucked It Up’. “The male anthem for some of us” as Duarte claims as he has not been without his foibles in life. Why not poke fun with it and put your troubles in song. This song is just classic with the Hubert Summlin like tone on the lead and the rhythm guitar borrowing from piano phrasing and horn section kicks on the chorus. Later the solo tone turns towards a Buddy Guy styling and this party just rocks and rolls. Not to be forgotten is the ‘Stripper’ like tom-tom beats on the verses. Really like this song.

The title cut, ‘Leave My Soul Alone’ is Chris giving a nod towards the Black Keys. “I was first exposed to those guys when I did the Romp album.” “Our producer at the time, Dennis Herring, brought that song in, the Romp that is, and it was the Black Keys version of it.” It definitely has that stripped down sound with the classic vocal and guitar unison lines in it. With the verse rolling along like a tire with a bump on it, the song then blows wide open with the chorus and a rock and roll scream to “Leave My Soul Alone!” The guitars thicken up and the drums pound out the booms and the solo is an all-out assault on the instrument itself. Bending and twisting through sonic blasts and high vertical bends it settles back for another verse and then blows up again. Emotionally stirring this song deserves to be the title cut for its shear ferocity that it wields.

The last two cuts are more experimental and artistic reaches. “I just wanted to tell a story in one of the songs and this western motif I settled on was a lot of fun.” Telling the story of a young man that takes up and life of crime to feed his family is scattered among this country’s western lore. “I just wish I could write like Dylan” The guitar is playing this almost hypnotic folk type melody and the solo comes in mirroring the vocal line and then soaring on high as if it’s flying in the vast open Big Sky of the Midwestern plains. This song kind of hung with me after it was over. Then we have the most different of all the songs; Carelessness. “This is the name of a lodge that I met the violin player at during a jam we did in Northern California; Careless. The first song we jammed on was Freedom Jazz Dance and it was a blast.” Then when Mike Varney thought the collaboration between the two; violin and guitar, could yield some potential fireworks, Mike wanted to get Madz Tolling on one song with the upcoming album. So it was up to Chris to write one for the occasion and with that he drew on their first time together as inspiration. “Since it was Freedom Jazz Dance that brought us together then why not come up with a melody that’s angular and quirky like Jazz Dance.” Add a bit more spice with the solo section being in 7/8 time and then give a nod to one of Chris’s favorites John McGlaughlin and you’ve got the vehicle for a fusion tour de force. Madz violin just soars throughout the song with the agility and ease of a master conjuring up the voice of Jean Luc Ponty. Chris then answers in his unbounded energetic style that you can’t help but bop your head and smile while the drums lay down a furious barrage and the bass acts as the glue that brings it all together. One of the most adventurous songs Chris has put down so far in his career. I hope there are more like this one in the future

My opinion is that this is a level up in Chris’s all around skills. His songwriting is getting better, vocals phrasing and lyrics are better and his tone is still a marvel at how dexterous he can be with the varying styles he continues to display time and time again. Watching Chris grow has not been meteoric but it’s been steady and he’s still getting better on the guitar. In a time when most of our legends have been content to rest on their laurels and continue to mine familiar ground, it’s both a pleasure and refreshing to see that Chris always wants to expand and grow even after over 20 years of being on the road. Not many have the energy in them to do that and not many have the soul to pull it off.

For more info about Chris Duarte please visit: http://www.thechrisduartegroup.com/home.html

Finding the Courage…

For anyone trying to make it in the entertainment business or professional sports, you are constantly under barrage from people telling you that you can’t do it. You are aren’t good enough, you don’t have what it takes or there is no money in it so go get a real job (like there is any security in that anymore anyway). You deal people who let you down, who don’t do anything at all after the big long speech of how good they are, how hard they work or what they can do for you.

You have haters and trolls on the internet, other people in your genre constantly tearing you doing or taking jabs at you. It get’s lonely, harder and often times you feel like giving up. Well you can’t. No matter what anyone says or does to you, only you can keep pushing, proving them wrong and only you know who you really are. Anyone who would tear you down is the insecure one, the one who if full of it, the jealous one who really has no idea what they are doing. You can’t let them affect you or stop you.

No matter what life throws at you, you have to keep pushing on with your dream. In today’s entertainment scene you have more control than ever and more often than not, that means you are doing it on your own because now the money is gone. You can’t afford to pay for professional help and you are facing this wave of overwhelming obstacles and people who have no life so they try and tear you down.

So let me offer this to you for some inspiration. No matter what you are facing in life, business or if you are someone who is trying to help someone you care about get through something, do it with the strength and focus that Garrett shows in this video. If he can over come what he is going through, we can over come what we are going through.

 

I wish you all the best and the strength to get through it.

Good luck!

 

15 Tips on How To Give an Interview

It was requested that I write an article on how to give an interview for musicians. I know from the media sources I have, that there is a lot of laziness and disrespect, especially from the musicians that have yet to achieve any real status. Hopefully this article will help you realize to not piss off your media contacts. It is through the media that your music reaches the world many times over, so it is very important you take this seriously. You make a huge mistake in your music career if you don’t take this seriously and do your very best because they will not ever cover you again. Remember, they never have to interview you or cover your band, regardless of how good your band is or how big you think you are.

When giving a live interview for TV or radio keep these points in mind. I know I am going to get comments on these points because it should be common sense but here is the feedback I get from fellow interviewers and from my own radio show.

  1. Always be on time – Don’t rely on your publicist for the correct info either. Many times the artist does not know the time to call in because the publicist got it wrong, even after three emails or more. I know this is what you pay for if you have one, but everyone makes mistakes.
  2. Don’t assume they are going to call you – This is your business and career so make sure you know what is going on. It’s your job to know who is calling whom. Don’t miss an opportunity to get press by not knowing the details.
  3. Do your research and know with whom you are talking – Make sure you at least know which station or magazine you are talking with and the person interviewing you.
  4. Answer using sentences, not one-word answers – Nothing is worse than a boring interview because you don’t know what to say about your band or music.
  5. Don’t call in drunk or stoned – These people are being professional and working hard to promote your music. Be professional and do the same. Respect them and their time by being coherent for the interview.
  6. Make sure you leave enough time for the interview – A good interview takes more than 10 minutes most of the time. You have a story to get out so make sure you give yourself time to do it.
  7. Also be prepared that many of the interviewers don’t like your music and didn’t prepare to interview you – Sometimes you need to lead the interview or make sure they know everything about you that you want them to know. Don’t assume they actually know anything about you or your music.
  8. If doing an interview for an industry specific magazine, know your stuff – Say you are doing an interview with EQ Magazine; they are going to want to know how your signal chain works so make sure you understand your own gear or equipment. Make sure you understand what the interviewer is looking for.
  9. Be focused, but have fun – This is serious business, so make sure you pay attention and are not distracted. There’s nothing more obnoxious than listening to an interview where the artist is talking to someone else in the background, chewing gum/food, clacking away on a keyboard, or generally not engaged in the interview.
  10. Phone fodder – While it is always preferable to use a land line (or Skype), more often than not, interviews are done by cellphone these days. Make sure you are in a well covered area, you find a quite place to talk, and you’re not pacing about potentially endangering your signal.

 

When doing an email interview, please try to make it interesting. You have to keep the reader engaged and eager to learn about you.

  1. Write full sentences – Make sure you answer the questions as completely as you can and try to put some thought into your answer. Don’t rush through your interviews. This is your time to showcase or spotlight your band to an audience who has never heard about you in most cases.
  2. Be witty – Try to have a sense of humor. This will help with people spreading the article around and also keep the interviewer interested in interviewing you again at some point.
  3. Use correct grammar – I know many of us struggle with this, but try to use appropriate grammar. This will alter their pre-conceived perception of you, thus making you look like much more than just another musician who does not care about anything but chicks and partying. It will also help keep the grammar police off your page with pointless comments.
  4. Get the interview back in a timely manner – The webzine or whatever media source that has graciously interviewed you is patiently waiting for you to be professional and get your interview back to them. They have deadlines to meet; and if you wait too long, they may pass on you and post other artists that were more professional.
  5. The Extra Mile – Email interviews do not allow for follow-up questions, so if you touch on a topic or offer an answer that would lead to an obvious follow-up question, try to throw those extras in as well. If the interviewer missed something you’d like to get out there, add it in. The media outlet is always happy when artists give a little extra.

Please practice these basic points and watch your relationships grow with your media contacts, which is so crucial to your music’s future.

Good luck!

Note: This was originally posted on Metalholic.com

http://metalholic.com/musician-tips-15-tips-on-how-to-give-an-interview/

The Difference Between Those That Do Make It and Those That Don’t

Often those of us in the business in any capacity have the opportunity to work with very successful artists or entertainers and those that are still trying to get there. Of course this applies to any type of successful business or entrepreneur but we are talking entertainment here so let’s leave it at that. We get to see and observe things that those that make it do and those that can’t seem to get any traction don’t do. Of course there are always exceptions to the rule and I am sure that there are many things that won’t be listed this blog but here are some things I want to point out to help make it easier for all who read this to hopefully put into action to make everyone’s job easier and make teams stronger and easier to work with.

Successful entertainers surround themselves with positive people and then they take care of them. They don’t look to get them to work as hard as possible for as little as possible. They reward them for their hard work. Any business owner knows you pay your people who are working to make you a success first not the other way around. They don’t bring people on board and then sit there waiting for something to happen. They bring people on board and keep busting their ass to give those people something to work with. They keep working as hard as possible to be able to create the opportunities to make things happen. They listen to advice and feedback from their team and those that the team interacts with and makes changes as needed. They don’t make excuses or avoid making the hard decisions for change. Whether it be personnel changes, style changes, business changes etc. Successful artists give positive feed back to their team. They show up for meetings and are a part of the overall vision and plan. They don’t sit around waiting for everyone to do it for them. They are proactive and constantly push for the next big thing.

Too often in this business, people rest on their laurels or they have something good happen and they sit back and coast. You cannot do that. You have to keep moving forward. You have to learn how to create opportunities out of what you have everyday. People who truly want to do this for a living find a way to make things happen. The others make excuses. This business is nothing but hard work 24 hours a day, 7 days a week. There is no other way. Not everything tried will work but they know that. They make adjustments and keep trying new things. Successful artists don’t take no for answer, they don’t blame everyone else for what isn’t happening for them. They know that they are the product and that it’s a constant work in progress. They know that not everyone will get them, their music or art and they keep trying to find the ones that do.

Unsuccessful entertainers listen to their 30 friends or fans and let that lull them into complacency and think that people aren’t working hard for them. They don’t understand that they have to work just as hard and actually harder than their team. They don’t understand it’s a business. They don’t understand it’s their responsibility to set the bar high. They don’t understand setting goals and working hard to achieve them. They don’t understand cutting out the people that are holding them back.

In most business books your will find examples like “every successful” business trims the bottom 20% of fat every year.” This means they get rid of the things not working, not making them money or holding them back. That could mean clients, marketing, personnel or anything preventing them from reaching their goals. You have to make hard decisions sometimes no matter whom it affects to be able to move forward. It sucks but it’s true.

Most entertainers especially it seems musical ones aren’t business minded and we all know that. They are creative people and in many ways avoid hard work. That is why they are artists or entertainers. They thrive in the creative and not the analytical or structured world. Unfortunately, if you are an entertainer, it is your business and you have to operate in both. There is no one to blame but you when things aren’t getting done and I guarantee you, if things aren’t getting done many times it’s because the entertainer isn’t doing it. They aren’t getting their work done on time. They aren’t showing up for meetings. They aren’t working all the time. The team won’t bust their ass for an artist that isn’t busting theirs.

I recently started working with an artist and we got more done in the first two weeks then we did with any other artist because that artist gets it. They work all day, all night. They have a vision and nothing will stop them from achieving it. They learn what they need to learn to get their career to the next level. They listen to advice, implement it and run with it as fast as they can. This is what people are looking for. Nothing else will do. You want to make a living at this business? You better get your head straight and learn from this artists example.

I know there are many artists that want this dream and work hard to achieve it. I know sometimes they are confused and overwhelmed. The first and best thing to do is to do something. Don’t sit there and do nothing. Learn to get done what needs to get done. Don’t skimp on your career by not investing in your self, your education and learning.  Research your career choice and the things you need to know to get things done. If you don’t have a budget for websites, graphic design, etc… you better learn how to do it. Every business has to do this, not just artists. We all have to do this at times. We all have worked with people that don’t get it done even when paid so sometimes we just have to learn to do it ourselves unfortunately.

This business is so extremely hard. It’s very hard to make money in and it’s very hard to get noticed. Nothing but excellence will do. Do you have it in you?

Get out there and get it done! You can do it if you put your mind to it.

Good luck!

The Difference Between Those That Do Make It and Those That Don’t

Often those of us in the business in any capacity have the opportunity to work with very successful artists or entertainers and those that are still trying to get there. Of course this applies to any type of successful business or entrepreneur but we are talking entertainment here so let’s leave it at that. We get to see and observe things that those that make it do and those that can’t seem to get any traction don’t do. Of course there are always exceptions to the rule and I am sure that there are many things that won’t be listed this blog but here are some things I want to point out to help make it easier for all who read this to hopefully put into action to make everyone’s job easier and make teams stronger and easier to work with.

Successful entertainers surround themselves with positive people and then they take care of them. They don’t look to get them to work as hard as possible for as little as possible. They reward them for their hard work. Any business owner knows you pay your people who are working to make you a success first not the other way around. They don’t bring people on board and then sit there waiting for something to happen. They bring people on board and keep busting their ass to give those people something to work with. They keep working as hard as possible to be able to create the opportunities to make things happen. They listen to advice and feedback from their team and those that the team interacts with and makes changes as needed. They don’t make excuses or avoid making the hard decisions for change. Whether it be personnel changes, style changes, business changes etc. Successful artists give positive feed back to their team. They show up for meetings and are a part of the overall vision and plan. They don’t sit around waiting for everyone to do it for them. They are proactive and constantly push for the next big thing.

Too often in this business, people rest on their laurels or they have something good happen and they sit back and coast. You cannot do that. You have to keep moving forward. You have to learn how to create opportunities out of what you have everyday. People who truly want to do this for a living find a way to make things happen. The others make excuses. This business is nothing but hard work 24 hours a day, 7 days a week. There is no other way. Not everything tried will work but they know that. They make adjustments and keep trying new things. Successful artists don’t take no for answer, they don’t blame everyone else for what isn’t happening for them. They know that they are the product and that it’s a constant work in progress. They know that not everyone will get them, their music or art and they keep trying to find the ones that do.

Unsuccessful entertainers listen to their 30 friends or fans and let that lull them into complacency and think that people aren’t working hard for them. They don’t understand that they have to work just as hard and actually harder than their team. They don’t understand it’s a business. They don’t understand it’s their responsibility to set the bar high. They don’t understand setting goals and working hard to achieve them. They don’t understand cutting out the people that are holding them back.

In most business books your will find examples like “every successful” business trims the bottom 20% of fat every year.” This means they get rid of the things not working, not making them money or holding them back. That could mean clients, marketing, personnel or anything preventing them from reaching their goals. You have to make hard decisions sometimes no matter whom it affects to be able to move forward. It sucks but it’s true.

Most entertainers especially it seems musical ones aren’t business minded and we all know that. They are creative people and in many ways avoid hard work. That is why they are artists or entertainers. They thrive in the creative and not the analytical or structured world. Unfortunately, if you are an entertainer, it is your business and you have to operate in both. There is no one to blame but you when things aren’t getting done and I guarantee you, if things aren’t getting done many times it’s because the entertainer isn’t doing it. They aren’t getting their work done on time. They aren’t showing up for meetings. They aren’t working all the time. The team won’t bust their ass for an artist that isn’t busting theirs.

I recently started working with an artist and we got more done in the first two weeks then we did with any other artist because that artist gets it. They work all day, all night. They have a vision and nothing will stop them from achieving it. They learn what they need to learn to get their career to the next level. They listen to advice, implement it and run with it as fast as they can. This is what people are looking for. Nothing else will do. You want to make a living at this business? You better get your head straight and learn from this artists example.

I know there are many artists that want this dream and work hard to achieve it. I know sometimes they are confused and overwhelmed. The first and best thing to do is to do something. Don’t sit there and do nothing. Learn to get done what needs to get done. Don’t skimp on your career by not investing in your self, your education and learning.  Research your career choice and the things you need to know to get things done. If you don’t have a budget for websites, graphic design, etc… you better learn how to do it. Every business has to do this, not just artists. We all have to do this at times. We all have worked with people that don’t get it done even when paid so sometimes we just have to learn to do it ourselves unfortunately.

This business is so extremely hard. It’s very hard to make money in and it’s very hard to get noticed. Nothing but excellence will do. Do you have it in you?

Get out there and get it done! You can do it if you put your mind to it.

Good luck!

Goldy lockS “Goodnight” Review

Goodnight promo 1

Goodnight (Single/Video)

Goldy lockS

Label: Goldy lockS

Released: August 16, 2012

Reviewed: August 19, 2012

Goldy lockS is the flamboyant frontwoman of the band that bears her name. She is a former pro-wrestling personality as well as a musician in her own right and has been called “America’s Everywoman”. This everywoman and her band has just released a compelling new single entitled, Goodnight.

Read more here: http://www.boomerocity.com/goodnightsinglevideoreview.html

Goldy lockS Band Announces the Release of the Music Video “Goodnight.”

Goodnight promo 1

Nashville-based entertainment firm, The Lowry Agency, has officially announced the release of the music video “Goodnight” by the rock band Goldy lockS.

 

FOR IMMEDIATE RELEASE

Goodnight promo 1

 

Nashville, TN – Nashville-based entertainment firm, The Lowry Agency, has officially announced the release of the “Goodnight” music video for the rock band “Goldy lockS.”

The “Goodnight” song and video is very near and dear to my heart as it started as a song written to my mother about her fight with the terminal illness “Chrone’s” disease. This video was funded with a campaign to help anyone who wanted to say “Goodnight” to someone they love in a very unique and eternal way by paying tribute to them at the end of the video.” – says Goldy Locks

Born and raised in Minneapolis, MN and a transplant to Music City Nashville, TN, Goldy LockS has played all over the world and with musicians and professionals such as Ted Nugent, Pink, James Maynard Keenan, Pat Benatar, Bret Michaels, Stevie Nicks, Saliva, Sevendust, Puddle of Mudd, Nickleback, Three Doors Down, One Republic, Tommy Lee, Jimmy Jam and Terry Lewis and Dallas Austin.

David Lowry, President of The Lowry Agency remarked, “What makes this video so unique is all the tributes at the end of the video for the ones lost by loved ones. It’s such a touching story both with the meaning behind the song and all the stories we received from the people who supported this video.”

To see the video please go to: http://youtu.be/B3m9wUhZ0-Q

The Lowry Agency is a full service artist management/development and promotions agency. Primarily they work with musicians, actors, speakers, voice over artists, entertainment companies, music coordination/supervision for film and TV as well as MMA promotions. The Lowry Agency helps clients to meet and exceed their business goals.

More information about Goldy LockS can be found on the following web sites and social media networks:

www.goldylocks.net
www.facbook.com/goldylocksband
www.twitter.com/goldylocksrocks

More information about The Lowry Agency can be found at www.thelowryagency.com.

Media Inquiries:
The Lowry Agency
www.thelowryagency.com
2726 Old Elm Hill Pike
Nashville, TN 37214
615-618-6906
Contact: David Lowry
Email: david@thelowryagency.com