How to Approach Managers in the Entertainment Industry
As I continue to try and understand how people who claim to be artists refuse to research the career they say they want, I remind myself of my original intention in writing these blogs: helping people understand what they need to do to attract the professionals they need to build a team around them, which is vital to succeed.
I am constantly approached by people who use the Internet or call me to inquire about what I do and how I can I help them. As an entertainer, you are a self-employed business and should treat yourself as such. You must be just as professional as the people you want to surround yourself with. If you can’t take the time to visit the website of the people you are contacting to learn about them and find out what they do, why are you contacting them? It’s a waste of time and energy. It shows the entertainment professional that the artist doesn’t care enough about their career to actually work on it. The artist needs to take the time and initiative to research the entertainment business and care enough about their careers to take the right steps to understand what they are getting into. If the artist blindly contacts entertainment professionals without doing their homework or developing a relationship, they will most likely be ushered out the door.
Please take the time to use the Internet or any other tool you can find to research the career you supposedly want to be a part of so badly. Find out exactly what a manager, agent and PR person do for the artist so that you can figure out whether or not you need them. Doing this research will educate you and empower you as an artist. It will also help you to avoid wasting your time, and the time of the entertainment professional you are approaching. Be professional and respectful towards us and we will be respectful in return.
Once you have done the appropriate research, assuming you learned what a press kit it is and what it consists of, you can find out what that is in my blog “The Promotional Kit”, make sure all the data is current and make sure you are thorough. Write a cover letter explaining to the professional why you think you would be a good fit for them and explain your strengths.
If you are contacted, you may have an initial meeting together. You can then take this time to interview the professional to see if they are a good fit for you. Just remember, don’t behave in such a way where you exhibit a sense of entitlement, unless you bring a lot to the table, and even then I would put the ego in check. You aren’t “all that” until you actually are. Artist development & creating a name for the artist so that the career can flourish is a tough job. The professional needs to believe you, as the artist, are worth the investment. If you haven’t already created a name for yourself as best as you can without the help of a professional, then you are not in a position of power. In my experience, the best attitude to have is to be confident but humble. A good team is a team that is a good fit for each other. This kind of relationship is the foundation for a great working one!
Do your research, know what questions to ask, and then, if they accept you, be prepared to work your butt off with no excuses.
Remember, this business is all about networking, building relationships and doing your homework to make it happen. Once you’ve done that, you can shine!