Do Yourself and Us a Favor
As many of my blogs, I am writing this in response to an interesting email I got a few days ago from someone shopping me as a booking agent. Now anybody who does their research and reads my website about our services (this email was submitted through my website) will notice a distinct lack of any reference of booking as a service. That would be because we are not a booking agency. We are a management firm, which is plainly spelled out in the “about us” section of the site. If you follow us on twitter you will see a few booking tweets as we do try and help our clients book shows, but like all true management firms, we try and find real booking agencies for our clients.
Anyway, the people who were emailing me sent no information about themselves for review. No press kit, no websites, not a thing. Now anybody in any form of the entertainment business knows that you always have to SUBMIT something to be considered for ANYTHING. A generic email is the worst thing you can possibly do to try and get professional help. I was nice and replied back, saying thank you for the inquiry but please submit the appropriate information as listed on our website and explained that we are a management firm and not a booking agency. The person emailed back saying “I am one of the most well-known (popular – whatever you wish to call it) independent authors on the market today and one of the most powerful female Horror authors in history.” So obviously they were this big deal and didn’t need help with their business. They only needed help booking because they were so busy with engagements they couldn’t handle the booking aspect anymore and needed help keeping it up. Now mind you, I was perplexed at the thought that someone didn’t actually need help with their business (because we all do). I looked at the one link they sent back — now I was really confused. This was a MySpace page, and a very poorly done one at that, with no scheduled bookings on it at all.
So to reiterate, no press kit, no websites, no proper submissions, no visible bookings, no way to corroborate the “awards” and “incredible popularity” this person was purporting, I was shocked at the arrogance portrayed in their email that they didn’t need help and were too big for that and obviously knew better than my agency did. Evidently the importance of branding, image, professionalism, marketing, social networking, how to approach industry professionals wasn’t important to them and they didn’t realize the power of being the best your business can be in all areas to increase whatever current success your are presently enjoying.
So the moral to the story is . . . please don’t waste any professional’s time if you aren’t going to do the research about their firm first before approaching them. If you think you know more than the people you are approaching, don’t approach. Don’t ever send a generic email. If you don’t see submission policies, ask for them politely. Then when you do submit your information, describe what kind of services you are looking for. The agencies don’t take the time to answer people who aren’t respectful and submit properly. Those who don’t submit properly are showing that they aren’t ready for the professional service anyway because they haven’t taken the time to be professional themselves.
Good Luck and do your homework!