#Rock

18 Jul 2013
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Promoters Need to Promote More…. WTF?

One of the great lies I hear from bands that haven’t made in the music business is that promoters don’t promote enough for their shows. Really? A PROMOTER whom by title and definitions job it is to promote isn’t promoting enough? I call a serious BS to this excuse that musicians use to not be accountable for their poor numbers. I have yet to meet either as a musician or a business person a promoter that didn’t promote. We are talking 30 years of playing or working in the business and I have never seen this. Even the small promoters work their fingers to the bone, pay the bands with what little came in and always go home with nothing while the bands bitch and complain and pretty much did no promotion what so ever.

It is my contention that most musicians don’t know what promotion truly is and wouldn’t recognize it if they saw it and they have no idea what is going on in the background. Is this harsh? Yes, but it is my experience dealing with musicians.

So let’s get this out of the way early. Yes, there are exceptions where maybe a promoter is new or doesn’t know what they are doing or maybe doesn’t have a budget but this is not what you normally deal with. Even still people who are promoting an event are usually very excited about their event and will promote it the hilt to the best of their ability which I can not say about musicians. Yes there are a few musicians out there that get it, but the majority don’t and they make excuses as to why they there are no people at their shows.

First and foremost, promoters are not in the business of losing money. Promoters are in the business of making money. They aren’t into taking chances and throwing away hard earned dollars by throwing an event and not promoting it. That is just plain stupid and not even close to reality. If you as a musician have met a promoter that is into throwing money away and you worked with them, then that is your fault for making a bad business decision. Hopefully you have learned form it and know what questions to ask next time.

As far as promoters taking advantage of local bands again a load of BS. If you are a local band, and you were lucky enough to get a spot on an event that has money behind it, you are already getting more than you are worth in advertising and promotion alone. It builds your brand, your credibility and if you actually drew in the minimum of 30 paid tickets you should be drawing in, then you will be remembered and brought in again and again as long as your work your butt off and keep brining in numbers. This does lead to getting paid and much better opportunities for you. If you are a local band opening for a A level or B level band, you are getting paid by getting in front of the audience that paid to see the headliner not you. This is a crowd that would never normally come see you. Understand the opportunity that it is, the opportunity you couldn’t normally afford to pay for yourself and make the most of it.

I can’t tell you how many times I stood in front of Bridgestone arena during a big concert by myself handing out promo cards while not one of the band members helped or how many times I was out ever day hanging posters and no help from the bands. 3 times I had a tiny bit of help hanging posters from 1 musician who did one small area of town with me and 2 others where a model and a friend helped me to 2 square blocks. Everything else was me every day hanging posters and hitting a previous area again every third day. The bands always had an excuse as to why they couldn’t help.

Promoters have their events listed on all the known event websites. They get their events in all the local entertainment rags. They set up radio interviews and advertising. They do email blasts over and over again. They have social media accounts that they promote on. They hang posters all over town over and over again because posters are always pulled down. This more promotion per event then most bands will do in a year for themselves let alone for just one event. What do musicians do? Maybe a couple Facebook posts or tweets and call that promotion.

In a perfect world, each event will be promoted to the hilt by the promoter, venue and bands. Will this happen? Maybe, maybe not. The reality is this. Each musician or band is responsible for their success and the success of each event no matter what anyone else does. You can never rely on someone else’s promotion for your business. YOU have to kill it each and every time. YOU cannot let excuses creep into your thought process. People pay to see bands that are good, the pay to see an experience. If they aren’t paying to see you, it’s not because of a lack of promotion by the venue or promoter. It’s because you aren’t giving them what they want yet. They don’t see anything worth paying for. YOU as a band have to learn how to separate people from their money. YOU have to learn how the become the EVENT that makes them put other things off and come see you instead of a movie or handing with friends.

As a promoter we have to do the same thing however, promoters learn quickly usually and bands seem to languish in poor work ethic and lack of creativity.

Bottom line is this. YOU have to toot your own horn and not expect anyone else to. YOU have to learn the skills to make this happen. YOU have to have a band that is dedicated to putting together a strategy to promote effectively. This means everyone in the band has to participate and quit using the “that just isn’t my thing” excuse. If you are in a band and you find that you don’t have the drive or the time to make this happen, then it is time re-evaluate your business and maybe step aside or just be comfortable with being a local band. There is nothing wrong with that. Getting up and playing music for any number of people is it’s own reward.

The music business isn’t the same as it was 20 years ago. There is very little money it, especially for bands that haven’t made it. Musicians wanted control of their careers so they could make more money and not get screwed. Well guess what, you got it. Now it is all your responsibility. The real work, the hard work is now up to you and you live and die by the sword.

Now you know why, bands had contracts that paid other people so much. They were the ones making you successful. They did all the hard work, the grunt work. They were the ones taking the risk and fronting the money so you could be a rock star.

Time to make a decision. Either you want it and will do everything as a unit possible to make it or you won’t, but quit blaming others for what you are not willing to do for yourself.

To all the bands that are doing it, keep it up! Never give up! Take the reigns of your business and do your best to dictate your success!

Good luck!

11 Jul 2013
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Why Aren’t People Coming to Your Shows?

The entertainment business is incredibly tough to be in. We all think we are amazing talents and think we should be paid for all of our hard work and what it takes to put on a show of any kind but that isn’t the reality. The reality is it’s hard to separate people from their hard earned income and with all the entertainment being thrown at them from every angle now days, it’s very hard to capture their attention.

This is why is so incredibly critical that word of mouth spreads about your show the entice people to your future shows. It almost always takes lots and lots of shows before you start to see the crowds you want but there is a strategy to doing it and most importantly, it has to be an experience they will remember and always talk about.

The other day, Dana White of the promotions company UFC came out and said “If you want to get paid, you don’t want people doing the wave during your fight.You want them talking about you on Monday and Tuesday and that isn’t going to happen if they aren’t paying attention to your fight” (paraphrased.) This is completely true of any form of entertainment. If you can’t get people to talk about how completely amazing your show or performance was, you are not giving the audience the experience they are paying for and hence, you don’t deserve to get paid no matter how hard you worked nor should you expect them to. This isn’t an hourly paying gig based on the hours you put in. Lot’s of people work hard (most likely in the wrong areas) but may not be talented enough, visionary enough or a good enough producer to put on the entertainment experience of a life time.

This is the truth. Hard work doesn’t determine getting paid. Buying gear doesn’t determine getting paid. Nothing determines getting paid other than your show putting butts in seats no matter how hard you work or talented you are. This can be a very long and arduous process for any entertainer but it is usually the most common road. Time, effort, talent and an amazing amount of patience are absolutely necessary in the entertainment business. If you aren’t giving the public something that makes them want to part with their money, then you have no one to blame but yourself. You don’t deserve to get paid just for showing up.

Along with talent, planning, intense amounts of practice and the vision to make your dream happen and to also deliver something the public finds value in comes the actual real work that most entertainers don’t want to do and hope others will do for them before they are big enough for anyone to want to. The promotion, booking and business end of things. Somehow the entertainers have to be able to do all of this. It’s obviously very hard and if it was easy, every one would be doing it but they aren’t. However it can be done and there are plenty of examples in the business to prove it. It comes down to will, determination and talent not only to perform but design a show that will provide and experience, not just another so-so show that the public usually gets. They deserve much better than average if they are going to spend money on a ticket plus any other expenses such as drinks, dinner, parking or babysitting etc.

I would estimate that about 95% of what entertainers are putting out there in their performances or shows is completely average or below, yet all I see are entertainers demanding that they should get paid. Paid for what? Mediocrity? I won’t pay you for that. When you send in your material and tell me how amazing you are then that is what I expect. If you aren’t that, if you don’t deliver on your words of your live show, if you don’t put butts in seats or increase your crowd on average over time, then you simply are not as good as you say you are. That is reality. That doesn’t mean give up though. It means you need to re-evaluate your show. Take the time to make adjustments, improve in the areas that need it and learn to put on the show that people wan’t to see. If you don’t, you can’t complain about people not wanting to pay ticket prices. You aren’t providing the value to make it worth the price to them.

You want to sell tickets? Provide the experience that people can’t stop talking about. This means the most well rehearsed, professional dedicated performance you can deliver and it must keep getting better. Until then, you will be mired in mediocrity and low ticket sales and letting the business jade you for your perceived slights. No one owes you a living. In this business, talent, hard work, creativity and vision are all you have. Bring it or go home. Don’t complain about people not coming to your shows when you aren’t giving the very best for them to see.

This is the reality that haunts us all. You and me alike.

Good luck!

11 Apr 2013
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Rock Band Maragold Talks New Self-Titled CD With Live From Music City

Maragold

Maragold

 

Rock band Maragold chats with Live From Music City about their new CD “Maragold”  to be release on April 23rd, songwriting and the music business!

Listen to the interview here! 

Bio

MARAGOLD…a band that started as an idea and grew into a long awaited reality.

Renowned guitarist Greg Howe, widely known for his rock / fusion instrumental recordings, had been considering doing an album featuring vocal-driven songs for quite a while. Long time friend, bassist Kevin Vecchione, had played on Greg’s “Five” album, as well as having toured with Greg previously.Through the years, over the course of their enduring friendship, Greg and Kevin had been discussing and mulling over the idea of being in a band together… They finally decided to stop talking and start acting, and the seeds of the band “Maragold” were sown. Drummer Gianluca Palmieri, who had also toured with Greg, and played on his recent album “Sound Proof”, was recruited to complete their dynamic rhythm section.

All they needed was “the voice”…

Originally, the band started working with a male singer, but due to other musical endeavors, he was unable to continue with the project. In the meantime, Kevin had discovered an amazing vocal talent while performing in the Tri-State area club circuit, and suggested the female singer as a replacement. Greg was initially hesitant, as the songs they had lined up were centered around a male vocalist.

However…

Kevin had Greg listen to some demos he had done with the new singer, Meghan Krauss. Greg enthusiastically agreed that she had “the voice”, but Meghan’s presence, personality, image, and especially her ability to inject herself into a song, truly made her the “total package” that they wanted in a vocalist. Meghan agreed to take on the duties as lead singer; Greg and Kevin immediately went to work writing songs befitting her vocal style.

The results are the ten amazing songs on the debut self-titled album, “MARAGOLD”. Combining exemplary musicianship and powerhouse vocals with provocative songwriting, the album represents a daring new direction for Greg Howe, which is sure to be an exciting experience for his fans, old and new.

You can find out more about Maragold here:

http://www.maragoldband.com/band.html

http://www.facebook.com/maragoldband

http://www.twitter.com/maragoldband

http://www.youtube.com/maragoldband

04 Apr 2013
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Maragold Has Something Most Bands Don’t.

Maragold

Earlier I was looking at my numbers for this blog and was completely amazed at how well it was doing the last couple days based on one CD review for the band Maragold. Yesterday when I released it it was already doing double it’s average daily but then around 11:00pm CST the band posted it on Facebook and holy crap did it explode. It his had more views by 10 times the amount of any other CD review or musician spotlight I have written. Here is the key, each one posted it pretty much on their personal and band page on Facebook. Most bands don’t do this. They maybe post it once on their band page and not on their personal pages and they interacted with their fans about it. When I released it in the morning two of the band members and the band twitter account RT’d it once and that was it. For further reference on this please read my blog “Creating The “Buzz,” It’s Your Responsibility.”

What does this mean? It means that Maragold has found a way to reach it’s audience like no other band I have reviewed for or spotlighted. It means “true” fans not Facebook likes are extremely excited about them. It means they have actually offered up something the public wants. They did this in spite of having never released a CD and the only member of the band with a real name is was co-founder Greg Howe who is a well known guitar instrumentalist. Well known being relative in the world of music. Yes most guitar players know who he is, but the world doesn’t. Please note that Maragold didn’t ask me for a review. I just did it because when I listened to the CD it was so good I really had no choice.

Everyday on Facebook I see bands complaining about how hard it is or how the industry keeps people down etc… That is complete bunk. Is it hard yes but most bands don’t work hard enough, give the public something they want to buy or shoot themselves in the foot with poor promotion and bad social media skills. Is it anyone else’s fault you can’t make it? No. For whatever reason, Maragold has touched an audience with no prior CD, no real history of gigging, nothing but the past success of guitar player Greg Howe and each other individuals past endeavors. They made it happen without anything other than hard work, determination, incredible talent and most importantly at this stage knowing how to build up a release. Now because of this, hopefully with continued hard work, the songs which are amazing,  will be the deciding factor in their long term success.

This audience interaction is what every band should be striving for, for without it, you have nothing.

Pre-order the Maragold CD here: http://www.maragoldband.com/

03 Apr 2013
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CD Review “Maragold” by Maragold

maragold_albumcover

Maragold

Maragold is a rock band founded by guitar virtuoso Greg Howe and bassist Kevin Vicchione. For those not in the guitar community, Greg is a world renown player  and has played with such artist as Justin Timberlake, N’Sync, Christina Aguilara, Michael Jackson, Rihana, Lady Antebellum, P Diddy, T-Pain, Salt and Peppa not to mention jazz fusion legends like Victor Wooton, Dennis Chambers and other world reknown players like Richie Kotzen and Stu Hamm. Actually Greg’s song “Jump Start” is my favorite guitar instrumental of all time. So needless to say I had high expectations when I heard about this project and holy shit does it deliver. Greg has the very rare ability to be a virtuoso and still play for the song. His solo’s are so amazing and vintage Greg but sound completely original in a sea of completely unoriginal players who all sound the same in today’s scene. You will never hear a “typical” lick or sound from Greg but you will be amazed and wonder why more players don’t strive for a unique voice like his.

First let me tell you about the other musicians on the project. Singer and relative newcomer Meghan Krauss is the best female rock singer to come out since Sass Jordan. This lady can sing with the best of them and evokes that excitement from inside you that you so rarely hear from singers anymore, as they are all canned and predictable. Meghan will knock you on your ass and remind you why you listen to rock in the first place.

Bass Player Kevin Vecchione is a SOLID player. Kevin is obviously capable of so much more and that is the beauty of his playing here. He plays exactly what is needed for the song, never anymore and drives the buss with drummer Gianluca Palmieri so that the pocket is strong and every song leads you like it should. I have a feeling we will be hearing a lot more about Kevin in the years to come as opportunities arise to showcase his immense talent.

Drummer Gianluca Palmieri is the epitome of a “pocket” player on this CD. It’s so great to hear players that know how to play for the song no matter how good a musician they are. It can be very tempting to play too much or show off and while Gianluca plays some incredibly fresh grooves to allow you to see his true talent without showing off, it’s never over stated and is truly a part of the songwriting as opposed to just being a drum track. The rhythm section of Vecchione and Palmieri is as good as it gets and something all players should listen to and learn from.

The single “Evergreen Is Golder” is a straight out knock you on your ass “Hello world I am Meghan Krauss and I am going to kick your ass!” statement. A great rock song with a blistering solo and incredible hook. Written by Greg, Kevin and Greg’s brother Al Howe, this song is a hit single through and through. I hope to God someone gets behind this for radio. Hell I’ll push it myself.

“Saturday Sun” and “Lullaby” are other rockers that shine, no pun intended. Another high point for me was “Paradigm Tsunami.” This CD is not your typical rock record by any means. It has blues, jazz, rhythmic displacement and all kinds of cool elements that really bring out the color and flavor of the songs. Meghan takes advantage of every opportunity is now in the “best singer you have never heard” of  category along with Richie Kotzen.

“Maragold” is a must buy CD and one of the top 2 CD releases of 2013 along with Steve Lukather’s new CD “Transition” and the best rock CD since “Forty Deuce” featuring Richie Kotzen. You can no longer say there aren’t any good rock bands anymore. Maragold may be just what the hurting rock genre needed, a good old shot of in your face, kicking your ass rock n’ roll. Thank God for Maragold.

Five out of Five ass kicking stars.

Go buy it now here:  https://itunes.apple.com/us/album/evergreen-is-golder-single/id619283574 NOW!

30 Mar 2013
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Maragold on Live From Music City May 9th!

Maragold

Rock band Maragold will be on Live From Music City Tuesday May 9th!

Bio

MARAGOLD…a band that started as an idea and grew into a long awaited reality.

Renowned guitarist Greg Howe, widely known for his rock / fusion instrumental recordings, had been considering doing an album featuring vocal-driven songs for quite a while. Long time friend, bassist Kevin Vecchione, had played on Greg’s “Five” album, as well as having toured with Greg previously.Through the years, over the course of their enduring friendship, Greg and Kevin had been discussing and mulling over the idea of being in a band together… They finally decided to stop talking and start acting, and the seeds of the band “Maragold” were sown. Drummer Gianluca Palmieri, who had also toured with Greg, and played on his recent album “Sound Proof”, was recruited to complete their dynamic rhythm section.

All they needed was “the voice”…

Originally, the band started working with a male singer, but due to other musical endeavors, he was unable to continue with the project. In the meantime, Kevin had discovered an amazing vocal talent while performing in the Tri-State area club circuit, and suggested the female singer as a replacement. Greg was initially hesitant, as the songs they had lined up were centered around a male vocalist.

However…

Kevin had Greg listen to some demos he had done with the new singer, Meghan Krauss. Greg enthusiastically agreed that she had “the voice”, but Meghan’s presence, personality, image, and especially her ability to inject herself into a song, truly made her the “total package” that they wanted in a vocalist. Meghan agreed to take on the duties as lead singer; Greg and Kevin immediately went to work writing songs befitting her vocal style.

The results are the ten amazing songs on the debut self-titled album, “MARAGOLD”. Combining exemplary musicianship and powerhouse vocals with provocative songwriting, the album represents a daring new direction for Greg Howe, which is sure to be an exciting experience for his fans, old and new.

You can find out more about Maragold here:

http://www.maragoldband.com/band.html

http://www.facebook.com/maragoldband

http://www.twitter.com/maragoldband

http://www.youtube.com/maragoldband

29 Mar 2013
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Common Sense… To Post or Not To Post

A couple years ago I wrote a blog on artists of any genre to include music, acting, variety, writing etc…, using social media as their soapbox for the personal political or religious beliefs and the possible cost of doing so. Now I am writing a new one to help clarify the importance of being professional especially when hot political and religious topics like what we just went through with marriage equality. Today I received an email that a financial backer would not fund a project because of a certain artists rants on Facebook. This has cost 20,000 dollars in funding for the project. This morning when I woke up to the email saying basically that they will not fund a show with someone in it with such an obvious hateful stance on something we believe in so if I wanted the funding I had to get rid of that artist and replace him with another or they wouldn’t fund it. Now this may not be fair but it is business. It’s their money, they don’t have to freely give of their hard earned cash to something or someone they don’t believe in. These projects are opportunities for artists to not only get paid, but hopefully grow their fan base and brand as well as gain crucial experience in the industry. This is an artist that I have to talked to before about this many times and now it has comeback to not only bit me in the ass, but the artist and possibly every other artist involved with the production. You must remember, that people use Google to research what they are funding! Don’t think people won’t notice what you are saying. Never put yourself in the position of losing funding if you can at all help it.

I know you all think we have free speech and we shouldn’t be censored, but with free speech comes responsibility. If you are an artist of any kind of entertainment and you feel so strongly that you should be allowed to speak your mind at anytime because you have free speech, then by all means feel free to do so. Just do it on someone elses dime. Once you decide to work with other people, you have a responsibility to them and anyone else involved to make sure whatever you are working on becomes successful, not to cause controversy. Take a look at what has happened to Michelle Shocked recently for a sarcastic comment at a live show. All her tour dates where canceled in response because of her free speech. Now certainly Michelle has the right to free speech, she has every right to support her beliefs however she wants, but there comes a price with it. Now she is holding “sit-ins” in front of tiny clubs that canceled her with tape across her mouth saying “silenced by fear.”

What about the Dixie Chicks? They got nailed for one comment on stage. Of course being in a foreign country and slamming your President is never a good thing but they didn’t see anything wrong with it and the result was radio stations across the country quit playing their music for years and huge loss of fan base. They had a slight comeback but they never achieved the same level of success. There are many more examples of this I am sure.

You see, this is a BUSINESS. Promoters, venues, financial backers or whomever have their own personal beliefs and if they don’t line up with yours and you say something controversial then don’t be surprised when you loose the gig. They may do it out of fear of losing ticket sales or they may just want to not support your beliefs and outspoken way of handling the issues. In Hollywood it has never been a secret that if you favor one side of politics it could be much harder to get roles. This is nothing new whether it is right or wrong. People are people and they like to work with people they feel they have things in common with and understand them.

I have seen so many artists or promoters on Facebook fail miserably at Kickstarter programs or have lagging ticket sales and they are always starting controversial topics on social media. Do they ever wonder why no one backs them? Good chance part of it at least is your rants about your beliefs let alone the quality of show being provided. I have even been emailed about some of these people asking me to talk with them and I have nothing to do with them. I don’t work with or represent them in any way shape or form.

So here are my recommendations on how to handle this if you are an artist. First of all don’t post anything controversial on your social media pages especially business ones. If you have a personal one with your “stage name” and you post a ton of business on it, it’s now a business page. Either focus on your business page for marketing or hide your personal one from the general public and Google search engines and make it for friends only so your personal “opinions” don’t affect anyone working with you but you and you still get to stand up for what you believe in. If you are in a collective group of any kind say a band, acting troup etc… make sure you talk and set some ground rules so one else suffers from someone’s rants on Facebook. If you are “political” artist then I assume you already know the consequences of your actions and that is fine. If that is your vision go for it. Just make sure you are open about it with everyone you work with. You have every right as a human being to voice your opinion, you don’t have the right to ruin someone elses chances with your opinion. Be responsible with your free speech and you will benefit from it. Once you are big as U2 you can say what you want, because now you can afford to live if everyone ends up hating you and never buys another ticket to a gig. Remember especially here in America, the country is very polarized politically and if you alienate one half of your possible audience with your own personal political views, you are in for a very long hard road to success. The beautiful thing about social media is you can’t post what ever you want, it’s your page, your right to do so. The bad thing about social media you can post what ever you want.

If you are a newer promoter, venue, talent buyer etc… avoid artists like this like the plague. Hire only professional artists that understand it’s a business and want to make sure that every event they do comes off as professional and successful as possible. You can’t afford to loose ticket sales on artists that don’t care about anything but themselves. As a promoter check with an entertainment attorney to see if you should have some recourse to come back at them and sue them for damages if an artist causes you to loose money like this. Have set guidelines for your events and make sure the artists are clear on them and also make sure you research the history of the artist. I made the mistake of trusting someone to be professional and it has cost me.

I have said it before and I will say it again, as an artist trying to make it in the very, very hard industry, you can’t give anyone a reason to say “no” to you. Do you really want to lose possible ticket or merch sales just so you “rant” on social media? Why work so hard to make it then if you are willing to take such risky chances? This business is already way to risky for most to even try it and now you want to add to the risk? Your marketing, performance, attitude, media savvy should all be top notch. You more than likely don’t have a PR department to “spin” your free speech or questionable actions so you have to be able to do all this yourselves. If you aren’t willing to be professional at all times with your brand there are plenty who are and will take your spot on the roster or gig.

I know you won’t all agree with me and that is OK and I certainly support free speech, it’s a matter of knowing when to exercise it. If you are going to exercise it, do it responsibly, not in anger or hate, refrain from pointing fingers at one side or the other. Just make a nice, solid statement that isn’t inflammatory and leave it at that. Don’t go posting on everyone’s time line that doesn’t agree with you, or posting those sarcastic photo’s everyone seems to like to create. I have learned from my mistakes and will handle things differently with artists. Artists won’t be costing me money anymore.

Good luck!

28 Mar 2013
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Originality… What Does Elvira Have To Do With It.

Elvira

When you look back at people who have made a very successful career at entertainment and are still going strong decades after launching it’s hard to think of many still around especially one that is still a marketing dream come true. This is where Elvira (aka) Cassandra Peterson excels. Elvira was launched in 1981 by Cassandra and to this day is one of the most iconic characters in entertainment. She has created a brand that encompasses 400+ product licenses, the most sold Halloween costume ever, music CD’s, books, pinball machines, guitars and the list goes on. Finding truly iconic characters these days is hard work. Most are known for their personal problems not their originality. Tell me the last time you heard anything negative about Elvira? Her success is due to her originality, extremely well defined character and marketing.

Why do I bring this up? Because it could be you. You could be the next Elvira, Kiss, Alice Cooper, or whomever you can think of that are still around 30+ years later even after their hay day. Sometimes these things happen by accident. Cassandra probably wasn’t thinking that Elvira would turn into this iconic character, but she did and Cassandra took full advantage of it. Now I have never interviewed Cassandra. I did know her sister back in Colorado Springs however. She hung out a bar called “The Gardens” that I worked back in the early 90’s. I remember talking with her. How proud she was of Cassandra and all she had accomplished. Cassandra hit a gold mine with her character, probably had a decent team behind her to capitalize on her character and today Elvira is as big as ever and her cult legacy lives on. She is all over Facebook, Pinterest and anything Halloween.

Sometimes as entertainers we take ourselves to seriously. I read on Facebook the other day a band posting about how they were “real” and they didn’t care about image etc… So just shoot yourself in the foot why don’t you. This is a lame excuse for people to not put in the work for thinking outside the box, finding something original and running with it. You can do this and still maintain your sense of you or who you are without sacrficing your “realness,” whatever the hell that means.

Everyday people say, “if people would just get behind me, invest in me then I would prove that I am worth it.” So what exactly are they getting behind? What are they selling? Are you sellable the way you are now? Why would anyone want to invest in your brand if you don’t really have one? What is going to make you stand out from the millions of other entertainers looking to get noticed? We are looking for stars, not our next door neighbors.

Now I am not saying you have to go get “gothed” up to be noticed. I am saying that you need to be original, marketable and dedicated to working you butt off. If you want longevity in this industry, which from what you all say about how you wish you could do it full time and that it’s all you want to do, then you need to be willing to put in some development, take some risks and forget what every other lame ass next to you is saying because they will only tear you down especially once you start having success.

Be bold, be brave, be energetic and works twice as hard as you think you need to. You see, you need to be ready to move on to the big time like Cassandra was. Elvira was born out of a need for a character for a classic horror “B” movie TV show that was being brought back to life. Cassandra had one character already and merged it with the “Elvira” concept to fill the TV show need. Once the opportunity knocks, you need to able to act on it. Cassandra did and look what happened. This couldn’t have happened without Cassandra’s creativity to come up with the original character. Once you get there, it only get’s harder and busier. You think you are busy now? Just wait…. Take the time to “develop” yourself into something the public will purchase. Don’t you think Cassandra thought it was worth it?

Good luck!

Find out more about Elvira here: www.elvira.com

Elvira (@TheRealElvira)
@lowryagency Great post! XX

 

27 Mar 2013
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Work Ethic…. An Example

SammyCortino

 

Every once in a while I like to recognize at least what I consider someone who is doing everything they can to achieve their dream. Someone who I see constantly striving to be the best they can be and pushing new limits for themselves. This time I am recognizing illusionist Sammy Cortino. Now to be fair, this is only about work ethic. I am not talking about his show as I haven’t seen it other than a few video clips and the one illusion Sammy did for a show of mine last year. This is purely based on how hard I have watched Sammy work over the last four years.

I found out about Sammy Cortino on twitter four years ago and we became social media friends. Since then, Sammy has moved to Nashville, TN and is carving out his niche as a master illusionist around the country. Rarely have I seen someone give so much of themselves to their dream and try so many things to see what worked and what didn’t. Most just stay the same, never trying anything new, not listening to advice and wonder why over the last few years nothing gets any better. It becomes everyone’s fault but their own and the reality it is simply the world didn’t want to buy what you had to offer, at least not in the way it was presented by you. Sammy is becoming so good at learning to change things up and re-branding his image when necessary. He sinks his money back into his career, most importantly in the things he actually needs, not necessarily wants. For those entertainers that complain about travel and how much they have to take, try being an illusionist. Set up and tear down time is much longer and usually 1 – 3 people doing it not 4 – 5 like in a band.

Sammy tries to fusion things that have rarely been done before or are original, another trait lost on many. Keeping a show fresh and something you can sell over and over again to the appropriate talent buyers or promoters is incredibly important and Sammy seems to understand this. This isn’t to say Sammy has figured it all out or is always gigging. He hasn’t and he isn’t, but he is working harder than just about anyone I have ever worked with by far. Sammy is always coming up with new photography, videos, illusions and tons of other content to try and keep himself fresh in the worlds mind. Sammy also understand that image is everything. You can decry it all you like, but it’s the truth. It’s the first thing people see and it determines whether or not they will click anything to check you out.

Whatever you may think of Sammy Cortino’s show or talent is up to you, but what you should take away from this is no matter how talented you are, if you are not working as hard as someone like Sammy is, they will take your spot on the bill or the stage just based on their work ethic alone.

Well done Sammy Cortino. I wish you all the best in your endeavors and success in what ever way you deem it.

http://www.youtube.com/watch?v=FO_BcBQz7UE

Note: The Lowry Agency is in no way affiliated with Sammy Cortino.

26 Mar 2013
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Blues Great Chris Duarte on Live From Music City!

ChrisDuarte

Blues Great and underground guitar legend Chris Duarte will be on Live From Music City on May 19th with a live interview, 3 song full band performance and a meet and greet to start 6:30pm.

Date: May 19th, 8:00pm Meet & Greet

Location: Bitchstraps Studio, 172 2nd Ave. S., 3rd Floor, Nashville, TN 37201

For more information please contact Live From Music City through this site.

 

BIO

An artist’s lifetime is sometimes dictated by the heights they reach, the reaction they register or the body of work compiled during their working years. Chris Duarte is certainly making a case for his body of work he’s producing, this being number eleven of releases, but is he achieving the right reaction for his efforts? With the release of Chris Duarte’s latest opus, ‘My Soul Alone’, Chris Duarte is still reaching for new ground while also throwing out some of his best blues work to date. The maturity in the phrasing and melodic statements are a far cry from the early raw days of his first few releases. This could only be achieved through relentless roadwork that allows Chris to ply his trade and to work and rework melodic ideas. “I can practice all day in my basement but it’s a totally different ballgame when I get on stage. More of a physical dynamic is the currency I trade in when I’m playing live.” Even though Chris is in the studio, I can hear him getting more physical while there.

The album starts off with a swinging type of blues with a vocal more akin to 40’s big band style. The rough and course voice is still there rather than a crooner’s touch but he’s swinging the lines. The guitar solos are full bodied with just a touch of frenetic moments that Chris is known for. ‘Show Me That You Want It’ sets a good tone for the opening salvo.

Next up is another example of Chris taking clues from his early years growing up and mixing it with these pseudo county leanings on the guitar. ‘Yes It’s You’ is a nod towards the Beatles and other ‘Pop’ efforts Chris has been penning and with each release I can hear the improvement. Time will only tell if this song is a winner but it makes me hopeful that one day that hit will come. It will be long overdue.

‘Take Me Now’ is more of the ‘naff’ pop Chris is exploring like his previous release of ‘Summer’s Child’. “I keep hearing these retro-like grooves with a Steely Dan like vocal line over it. I’m probably going to go to my grave taking chances like this song.” Jazzy guitar work over a bluesy mode wins out on this song. This one always perks my ears up for new things every time I hear it.

Almost every album that Chris has put out with Mike Varney, there’s always been a minor blues and a slow major blues on the album. Normally I would really grow tired of the repetition but Chris challenges himself to tweak and twist the songs arrangement so that no two are going to sound like the last. His latest minor offering, “A Dollar Down and Feeling Low’, stays low and evocative with what I think is his best minor work to date. The phrasing is more moving and flowing with its subtle nuances achingly played. Chris’s touch on the guitar is definitely much improved and the notes actually touch the inner core. Then on the flip-side there’s ‘Lazy Afternoon’ with its true reach at a crooner standard style. The lyrics are lyrical and time dated and the guitar work is first rate jazzy with a touch of BB here and there. If we were to stop here with the album I would consider it a success.

We can’t deny Hendrix is a big muse for Chris and it’s plainly stated in this album. ‘Outta My Way’ is a spot on Hendrixian nod but obviously with Chris’s style thrown in the mix. Starting off with a hard driving riff but then it opens up with the patented Hendrix 7th chord accents that propel this rocket of a song on its way. The guitar accents are vocal like and at times a frenzy. The quirky lead in to the middle solo is typical of the twists and turns for originality and lends to it that ‘turn-on-a-dime’ wildness that should be present in songs like this; Hendrixian. The next Jimi offering is ‘Can’t Shut Me Out’. First the riff at the top and in comes the effects drenched guitar. With an almost vocal like quality to the guitar the phrasing is no doubt from Jimi and the driving rhythm underneath enables all the elements to come together when the vocals start. The interlude at the top of the chorus is the only departure from the Hendrix mode but it plays well with the chorus hook shouted out. Another adrenalin driving guitar vehicle and I wouldn’t expect anything less on this album. This is the CDG we’ve come to know and love.

Jumping back on the blues side of the album, because if there’s one thing that put Chris Duarte on the international stage; it is his blues playing. ‘Being known and referred to as a blues player is not a hindrance to me. If there’s anything that makes it easier for people to relate to me or if it’s easier to gain access to me than it’s all for the better’, Chris remarks. “I don’t shrink behind it or cringe from it because I love playing the blues.” I agree. It’s Chris’s prowess and originality in the blues field that has always made him an interest to me. So when I heard ‘Sweet Little Girl’ I knew Chris was drawing from one of his favorite blues masters; Howling Wolf. Back in the day when Chris was just a sideman in Bobby Mack and Night Train, Howling for My Darling was in every day rotation with the band when they played. It’s no surprise that the infectious rhythm and drive the song has would be inspiration down the years in his career. Written for his daughter, the vocal phrasing isn’t the same as Wolf but the ‘sweet’ sentiments he gives to his little girl is heartwarming. Then Chris quickly takes over when the solo romps and rolls along this jumping number. “Keeping this rhythm going isn’t as easy as it sounds” quips Duarte, “You always find out your studio limitations when you’ve got to track your rhythm tracks.” On the heels of Sweet Little Girl you’ve also got the Party swing song, ‘Bucked It Up’. “The male anthem for some of us” as Duarte claims as he has not been without his foibles in life. Why not poke fun with it and put your troubles in song. This song is just classic with the Hubert Summlin like tone on the lead and the rhythm guitar borrowing from piano phrasing and horn section kicks on the chorus. Later the solo tone turns towards a Buddy Guy styling and this party just rocks and rolls. Not to be forgotten is the ‘Stripper’ like tom-tom beats on the verses. Really like this song.

The title cut, ‘Leave My Soul Alone’ is Chris giving a nod towards the Black Keys. “I was first exposed to those guys when I did the Romp album.” “Our producer at the time, Dennis Herring, brought that song in, the Romp that is, and it was the Black Keys version of it.” It definitely has that stripped down sound with the classic vocal and guitar unison lines in it. With the verse rolling along like a tire with a bump on it, the song then blows wide open with the chorus and a rock and roll scream to “Leave My Soul Alone!” The guitars thicken up and the drums pound out the booms and the solo is an all-out assault on the instrument itself. Bending and twisting through sonic blasts and high vertical bends it settles back for another verse and then blows up again. Emotionally stirring this song deserves to be the title cut for its shear ferocity that it wields.

The last two cuts are more experimental and artistic reaches. “I just wanted to tell a story in one of the songs and this western motif I settled on was a lot of fun.” Telling the story of a young man that takes up and life of crime to feed his family is scattered among this country’s western lore. “I just wish I could write like Dylan” The guitar is playing this almost hypnotic folk type melody and the solo comes in mirroring the vocal line and then soaring on high as if it’s flying in the vast open Big Sky of the Midwestern plains. This song kind of hung with me after it was over. Then we have the most different of all the songs; Carelessness. “This is the name of a lodge that I met the violin player at during a jam we did in Northern California; Careless. The first song we jammed on was Freedom Jazz Dance and it was a blast.” Then when Mike Varney thought the collaboration between the two; violin and guitar, could yield some potential fireworks, Mike wanted to get Madz Tolling on one song with the upcoming album. So it was up to Chris to write one for the occasion and with that he drew on their first time together as inspiration. “Since it was Freedom Jazz Dance that brought us together then why not come up with a melody that’s angular and quirky like Jazz Dance.” Add a bit more spice with the solo section being in 7/8 time and then give a nod to one of Chris’s favorites John McGlaughlin and you’ve got the vehicle for a fusion tour de force. Madz violin just soars throughout the song with the agility and ease of a master conjuring up the voice of Jean Luc Ponty. Chris then answers in his unbounded energetic style that you can’t help but bop your head and smile while the drums lay down a furious barrage and the bass acts as the glue that brings it all together. One of the most adventurous songs Chris has put down so far in his career. I hope there are more like this one in the future

My opinion is that this is a level up in Chris’s all around skills. His songwriting is getting better, vocals phrasing and lyrics are better and his tone is still a marvel at how dexterous he can be with the varying styles he continues to display time and time again. Watching Chris grow has not been meteoric but it’s been steady and he’s still getting better on the guitar. In a time when most of our legends have been content to rest on their laurels and continue to mine familiar ground, it’s both a pleasure and refreshing to see that Chris always wants to expand and grow even after over 20 years of being on the road. Not many have the energy in them to do that and not many have the soul to pull it off.

For more info about Chris Duarte please visit: http://www.thechrisduartegroup.com/home.html